I have only written a few reviews and I'm not a big pro at it. I just write from the gut and whatever comes to mind. I learn something new every day about what the world of fragrance has to offer. Ishq made me curious right away, to be honest it was the beautiful bottle. The scent starts off quite intense but still pleasant. I sense something floral, then slowly a warmer, deeper quality comes in. Everything builds up calmly without stress.
After a few minutes, Ishq becomes really soft and elegant. Not loud, but rather a beautiful quiet companion. It has something that feels warm, almost soothing. That really surprised me.
The longevity is good. It stays on the skin for several hours but changes slightly in the process. I like that because the scent doesn't feel like a block but rather alive.
For me, Ishq is a fragrance that fits well when you want to wear something special without overdoing it. It comes across as stylish but also cozy. I am definitely satisfied and will continue to test what else the brand has to offer.
