Here's another quote from the brand itself: "Craftsmanship, the art of perfumery, and gold are fundamental to the Atelier Des Ors DNA. We collaborate with artists, gold gilders, photographers, and master craftspeople to bring perfumery as an art to life."
The brand's theme is the element gold. (hence the gold leaf flakes in the bottle) - the Phi φ also represents the golden ratio - I think that's explanation enough?! :)
I've also added the YouTube video of the brand's founder along with Mme Salamagne...
I've also added the YouTube video of the brand's founder along with Mme Salamagne...