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Excite (Eau de Toilette) by Axe

Excite 2011 Eau de Toilette

Scorpio
05/09/2013 - 02:13 PM
5
6Scent

The Gourmand from AXE

Recently at "Rudi's Reste Rampe." I went in, just to look, not to buy anything, and as ALWAYS came out with a bag full of knick-knacks. Typical me! Also included was a fragrance that I would never have bought under other circumstances. But € 1.99 for 50ml EDT, if that isn't a steal. I strongly assume that one of the saleswomen must have made a mistake while labeling the price tags (no barcode, here it's still read and typed in by hand!!!)
I’m going to stick up for AXE now. The company's advertising strategy hasn't changed since the 80s. AXE turns spotty boys into hot guys that no girl can resist, transforms clumsy farmers into great charmers that ladies flock to, and spins straw into gold. Ugh, how annoying I am again!

AXE is and has always been one thing: cheap! Somewhat tacky and embarrassing, but I liked and still like AXE. Especially Alaska and Musk had me captivated.

But now let’s slowly get to the new "jewel" of my collection. Excite unmistakably rides the currently trendy gourmand wave. Quite sweet and a bit dark in the background with a familiar vanilla note that reminds me of those yellow air fresheners from the gas station. A sillage that takes your breath away at first and a longevity that is quite OK for drugstore products. But I admit it. I have only used it once so far, and that was during sports. It's not bad. Objectively speaking, based on the price-fragrance ratio, I can honestly give Excite 80%. But only based on that. Taking everything else into account, a good 60%.
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1 Comment
OsssiOsssi 12 years ago
Yes, good comment. Axe was pretty cool in the '80s. Back then, guys weren't really into fragrances as much, or the first wave of body awareness was just starting for men.
Axe Oriental? Yes, please!
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