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09/02/2020
Weinbergmaus
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Weinbergmaus
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BRUT - A varied perfume and company history
BRUT, then still with the addition of Fabergé, has undergone an enormous transformation since 2007. If you consider that BRUT once was - by sales - with its perfume by-products, the most successful perfume brand in the 1970s and 1980s ?
But it all started with perfume when a US businessman bought the right to use the name Fabergé for cosmetics from Carl Fabergé's two sons - Alexander and Eugene - for 25,000 US $ in 1951. This perfume company, called Fabergé Inc. changed hands several times over the next decades, until it finally ended up with the Dutch-British conglomerate Unilever. Unilever had acquired the perfume brand with all its rights, then in 1989 for 1.55 billion US dollars (= 2.81 million DM at that time), where it remained as Lever Fabergé until the end of 2006.
In January 2007, a Russian oligarch, through his Cayman Islands-based investment group, acquired from Unilever - for an undisclosed purchase price - all Fabergé name rights and the associated licenses.
The perfume itself plus by-products such as deodorants or soaps etc., were from now on no longer allowed to bear the addition "Fabergé" on packaging and flacons.
Today, the fragrance is then sold under the name "BRUT Parfums Prestige" and this continues as a Unilever subsidiary.
My comment on BRUT now itself.
As a young guy at the end of the 1970s, the scent was something I didn't like at all. Somehow too pompous, overloaded with x undifinable components for me. At that time it slowly started with the start of many men's fragrances - pushed by the disco wave at that time. In short, BRUT was simply Bäääh!
At that time, people turned to other fragrances, such as things from Etienne Aigner, Bogart, Azzaro or Lagerfelds Classic, to name but a few. BRUT was quickly forgotten. And it stayed that way - until now in 2020!
By chance (as a small present!) I got a new original bottle, as it is apparently sold today.
A certain skepticism was present, because in the umpteenth brain drawer was still the scented memory from the 1970s stored.
One also experiences a certain change in smell over the decades. Fragrances or aromas that you used to like, you no longer like today, or only to a limited extent.
This is also the case with BRUT. At that time a kind of "no use", but today: oh, I like it!
Perhaps because there were certain recipe adjustments, i.e. original fragrance dominatrixes have been softened today, who knows?
The fact is that I like the fragrance very much, because it is no longer as oppressively present as it used to be, but rather more discreet - in other words, more subdued - it comes across. But I can't determine which component it is due to
All in all the Sillage is quite strong, depending on how much spraying you do. But the durability is remarkable, which can be described as strong if you spray for about eight hours.
In short, it remains in use by me!
But it all started with perfume when a US businessman bought the right to use the name Fabergé for cosmetics from Carl Fabergé's two sons - Alexander and Eugene - for 25,000 US $ in 1951. This perfume company, called Fabergé Inc. changed hands several times over the next decades, until it finally ended up with the Dutch-British conglomerate Unilever. Unilever had acquired the perfume brand with all its rights, then in 1989 for 1.55 billion US dollars (= 2.81 million DM at that time), where it remained as Lever Fabergé until the end of 2006.
In January 2007, a Russian oligarch, through his Cayman Islands-based investment group, acquired from Unilever - for an undisclosed purchase price - all Fabergé name rights and the associated licenses.
The perfume itself plus by-products such as deodorants or soaps etc., were from now on no longer allowed to bear the addition "Fabergé" on packaging and flacons.
Today, the fragrance is then sold under the name "BRUT Parfums Prestige" and this continues as a Unilever subsidiary.
My comment on BRUT now itself.
As a young guy at the end of the 1970s, the scent was something I didn't like at all. Somehow too pompous, overloaded with x undifinable components for me. At that time it slowly started with the start of many men's fragrances - pushed by the disco wave at that time. In short, BRUT was simply Bäääh!
At that time, people turned to other fragrances, such as things from Etienne Aigner, Bogart, Azzaro or Lagerfelds Classic, to name but a few. BRUT was quickly forgotten. And it stayed that way - until now in 2020!
By chance (as a small present!) I got a new original bottle, as it is apparently sold today.
A certain skepticism was present, because in the umpteenth brain drawer was still the scented memory from the 1970s stored.
One also experiences a certain change in smell over the decades. Fragrances or aromas that you used to like, you no longer like today, or only to a limited extent.
This is also the case with BRUT. At that time a kind of "no use", but today: oh, I like it!
Perhaps because there were certain recipe adjustments, i.e. original fragrance dominatrixes have been softened today, who knows?
The fact is that I like the fragrance very much, because it is no longer as oppressively present as it used to be, but rather more discreet - in other words, more subdued - it comes across. But I can't determine which component it is due to
All in all the Sillage is quite strong, depending on how much spraying you do. But the durability is remarkable, which can be described as strong if you spray for about eight hours.
In short, it remains in use by me!
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