Brit Rhythm for Her Burberry 2014 Eau de Toilette

Burberry's new fragrance for women was created by Givaudan's perfumers Nathalie Cetto and Antoine Maisondieu who tried to incorporate the smell of English lavender from Kent into a contemporary fashion fragrance. The press material talks about English lavender being "stronger" than the French variant and the important role of using an "English" ingredient in order to emphasize the "Britishness" of the brand. I don't smell any natural lavender in this fragrance at all, be it British or French. "Brit Rhythm" also features iris (in the form of orris absolute, they say) and it's this particular mixture of (synthetic, I'd reckon) iris and lavender which defines "Brit Rhythm". Orange flowers and vetiver contribute to the slightly greenish aspect of the fragrance which in spite of its musical name and the campain aimed at a younger audience smells like a bad version of "Infusion d'Iris". If you want English lavender, try one of the traditional colognes which have been around for ages. If you want iris, buy a true iris-fragrance. I see no need to purchase this weird, synthetic mixture.