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The Simplicity of Elegance.
Allure was described as such when it was launched in 1996. It made an immediate impact.
However, it was not promoted by stars or highly paid models, but by modern, pretty, yet unknown women.
As early as 1974, Chanel had introduced a fresh, clear, and vibrant scent with Cristalle.
In 1996, Jaques Polge (and at that time, in my opinion, he was much more creative than today) aimed to create an elegant, floral, feminine fragrance that is both simple and sophisticated.
Allure has also managed to be named one of the 100 legendary fragrances.
A light mandarin note serves as the opening, which quickly transitions to a bouquet of jasmine, honeysuckle, water lilies, and other flowers that only grow in Grasse.
A hidden iris adds a slightly distinct powderiness.
A hint of green vetiver oil and sparingly used vanilla complete the composition.
Allure was meant to be provocative, yet conservative, flirtatious but also morally correct. According to Coco Chanel's earlier statement, it was for a woman who felt like a woman but lived like a man.
Even today, Allure is presented in the elegant glass bottle. I describe the pure perfume as vintage and do not know how many dilutions the current Allure has undergone.
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12 Comments


In the meantime, I've had some issues with Mlle Coco and unfortunately, I have an inner block!
Great comment!