Run Wild Davidoff 2019

The new Davidoff "Run Wild". Barely tested, rarely commented on, with expectations leaning towards the fragrance pyramid associations of the legend "Relax". For €66, the 100ml bottle is staring at me. It has to come with me to Cyprus! Nothing can go wrong, right?! Even if it turns out to be just mediocre, the few alternatives in the Düsseldorf Duty Free area could never compete with it?!?!... Think again! Because then the top note hits, and the shock is written all over my face. A terrible scent that would have remained on the shelf even for €20. Despite the rather poor Davidoff fragrances in recent years, I did not expect THIS... "Run Wild" strikingly reminds me of another release from recent years, but I just can't recall which men's fragrance it was. It must have also received a miserable review from me. Maybe some "Invictus" or one of Diesel's fists. Either way: "Run Wild" does not smell good. To describe it unemotionally. Which is hard, as the disappointment runs deep.

"Run Wild" is a chemically piercing lavender monster. Unnatural, intrusive, annoying. Simply not a pleasant composition. Not creative or interesting either. Just a mind-boggling mishmash - as if you poured equal parts of cola, Fanta, Sprite, and red wine into a plastic glass and stirred well. Horrible and neither here nor there. "Relax" must be turning in its grave. There are not worlds in between, but universes. "Run Wild" is neither agile nor fresh, neither masculine nor modern. It is a sticky cream scent with no recognizability. Floating and gum-like. That's the trend right now; it gains more grip towards the end - but overall, it's a testament to poverty. Unfortunately. Davidoff needs a turnaround almost more than the SPD...

Bottle: simple but quite valuable... at least measured by the content.
Sillage: already quite heavy in its piercing synthetic nature
Longevity: 7 hours would be solid... if the scent were fitting.

Conclusion: a new low for Davidoff. At least regarding "new" fragrances and names. But even among the many miserable flankers, it will be hard to find something worse. Neither wild nor a good run. "Run Wild" is a disaster. Artificial, unattractive, cheap, and boring on top of that. Like a chewed-up bubblegum stuck to the street. A lavender disaster that hopefully does not foreshadow the soon-to-come "Cool Water Intense"...