The One Sport Dolce & Gabbana 2012 Eau de Toilette

The wave of sporty fragrances just won't stop - I can't shake the feeling that these perfumes are made especially for the very insecure customers, those who only timidly enter a perfume store once every two years, and can barely stutter: “Something fresh, please!”

The new The One Sport starts off appropriately with a citrus-green note that promises a bit more than it can ultimately deliver. Quite quickly, The One Sport becomes scratchy and bitter, with a slightly synthetic quality. A subdued freshness remains and extends into the base.

There is nothing new here; even in the realm of sporty scents, we've been further along, for example with the attractive Burberry Sport or the innovative Burberry Sport Ice. The One Sport, however, relies on familiar scent experiences from everyday life but leads nowhere. How poor, how meager! This fragrance reminds me of cheap shower gel from a discount store. Even brands like Axe offer something more interesting.

For me, The One Sport conveys the aura of people who cannot do anything good for themselves. Who else would be so modest as to expect nothing more than to smell like Aldi shower gel - and only with an overdose! The One Sport can only satisfy the very lowest of expectations. Somehow, I find it alarming that something like this is produced and bought.

In stark contrast to the former glamour of the D & G brand. Fifteen years ago, they created fantastic fragrances, and the remnants of “By Man” fetch dream prices today. But the decline of this brand would be a separate chapter.