Celebrate N.O.W. Escada 2017

Today, I was very curious to test the new Escada fragrance in turquoise. A brand that has released some really good scents for me, like one of my favorites, Magnetism. I was looking forward to a new Escada perfume far removed from the summer releases.

With the design and color of the bottle, you immediately think of a spring fragrance. Shortly after spraying, I smell a citrus-fresh note, which is probably due to the ginger. Quite quickly, the scent transitions to a floral-soapy character, with the magnolia coming to the forefront. The combination of sharp-fruity and floral accords reminds me a bit of the fragrance "S" by Escada, which I once owned. However, that one contains chili, which later mixes with floral notes. Unfortunately, the magnolia in Celebrate Now comes across as quite synthetic to me and reminds me of Airwick room spray. In the base, Celebrate becomes sweeter, but still very tame, nice, and interchangeable. I can't detect the indicated cinnamon. I would estimate the longevity from sniffing the test strip to be quite good.

I wonder what Escada wants to celebrate with this fragrance and its presentation; in my opinion, it can't be autumn, which has now begun. I think they missed the release date; it would have been better placed in spring.