This must have been a gamechanger when it came out...
Magnetism for Men is distinctive and very fresh with quite some sweetness. After the grape-inspired opening the heart and drydown somehow gives off a slightly powdery, fizzy "wine and cola" vibe that is really hard to explain - because it's really not similar to anything else I've tried. Leather, woods and amber mixed with pepper and saffron makes it somehow lean vaguely oriental. Fruity, suave and really unique - and I suspect it could smell truly delicious on women as well. I imagine it would be perfect for younger guys, especially when clubbing or in other informal and playful settings. Projection is good - do not overspray - and longevity is pretty outstanding with easily 8 hours+.