My nose is picking up a significant backbone of ambroxan in this fragrance. I might be wrong, but if I'm right, it'd explain some of the mixed reviews (elsewhere) - many people are anosmic to that note, and it seems to be the main event here.
It otherwise reads as a slightly beachy / slightly coconutty version of "Not a Perfume". Low-key, "blurry" blend of coconut and cedar. It feels smudged, soft, casual - like a comfortable cashmere scarf, wrapped around a neck.