Purple Mémoire Floris 2025

Yes, I am an absolute lavender lover. That's why I couldn't walk past the beautiful display with a huge lavender flower image on Jermyn Street at Floris - the advertisement for Purple Mémoire. I went in, sprayed, smelled, and bought! Anyone who likes lavender should definitely try this one. It initially comes across as a bit old-fashioned or very classic, but then quickly becomes floatingly elegant and zesty. Well done. Later, it has a sweet, pleasant base. But not so vanilla-like, rather more like cocoa and tonka, maybe with a hint of amber.

For the connoisseur and lover for context: Caron pur homme seems a bit more primal to me, while Caron impact definitely has more punch. But this one is wonderfully elegant and, in my opinion, more radiant and particularly more refined in the base than Brilliantly British. However, Lavande d'Hiver by L'Essentiel de Lavande remains the best value for money.