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Purple Mémoire 2025

7.5 / 10 12 Ratings
A new perfume by Floris for women and men, released in 2025. The scent is sweet-floral.
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Main accords

Sweet
Floral
Gourmand
Fresh
Spicy

Fragrance Pyramid

Top Notes Top Notes
BergamotBergamot CorianderCoriander LavenderLavender Mandarin orangeMandarin orange
Heart Notes Heart Notes
CyclamenCyclamen IrisIris JasmineJasmine LavenderLavender VioletViolet White blossomsWhite blossoms Ylang-ylangYlang-ylang
Base Notes Base Notes
AmberAmber CocoaCocoa LabdanumLabdanum MuskMusk SandalwoodSandalwood Tonka beanTonka bean VanillaVanilla

Perfumers

Ratings
Scent
7.512 Ratings
Longevity
7.39 Ratings
Sillage
7.19 Ratings
Bottle
7.412 Ratings
Submitted by WitweBolte, last update on 09/14/2025.

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Reviews

3 in-depth fragrance descriptions
Axiomatic

149 Reviews
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Axiomatic
Axiomatic
Top Review 25  
Dididadada
Some fragrance names hold a premonition and possible resolution within.
A bit pretentious is the combination of English and French words in the hope of suggesting an exclusive bonbonnière in the minds of the customers.

Let's start with this.
How does the following sound?
Just let it sit for a moment, then wildly combine it.

Purple Memory
Pourpre Mémoire
Purpur Erinnerung

Oh Floris, wouldn't it be time to think about saving the supporting pillars of the house instead of such wordplay?
For this fragrance certainly does not align with tradition.
Moreover, Caron has already beaten you to the concept with Pour Un Homme de Caron Le Soir.

But never mind, the goal is to keep the beautiful lavender only in memory.
Why only?

Sizzle!

Fantastic lavender in Caron quality!
Insane, the bloom and leaves exude a minute of high feelings.

Exactly, for one minute.

Then enveloping citrus fruits follow, which you, dear Floris house, manage effortlessly.
Delicate, slightly sweet, cloud-like powdery.
The next minutes are a wonderful dance of lavender in Spanish citrus gardens.

Minute four.

The tutorial girls in 1990s retro mood storm the peaceful atmosphere and give lavender a kick in the butt.
From here on, it may quietly whimper in the corner bench and watch as its garden is plowed in an Ibiza-like quarrelsome manner.

So long ya ol‘ bloody f.t!

A little attempt.
An initial interjection.
Caution, earworm danger!

Dididadada?

The aforementioned tutorials interpret the standards of their mothers, who, still in the tradition of Samsara Eau de Toilette in the early 1990s, brought to life numerous promenades a little bit new rich with Mugler wasp waist, razor-sharp shoulder pads, and voluminous hairstyles.
Only that new chemicals were used here.
And they are quite loud!
Where to begin, where to end?

Let's start with the pore-clogging foundation.
Remember, we're talking about the early 1990s.
Ambrox sandalwood conjures that turbo tan.

A little digression, in some episode of Final Destination, two girls giggle themselves into the afterlife on defective tanning beds.
Just mentioned in passing.

The aforementioned sandalwood is OMNIPRESENT.

But one evil rarely comes alone.
Tonka bean and vanilla - please do not confuse with natural guidelines - give that healthy glow of ancient Egyptian beauties under bandages.
So refined!

Alright, alright, the foundation is set, on to the colors!

And here it gets shrill.

A brave alpine violet as a natural ally of lavender is, oh wonder, depilated, its eyebrows plucked, and covered with powdery glossy whatever in purple. This, combined with white-blooming Versace swim trunks, creates a great effect in the ultraviolet dance heaven of Ibiza.
So sexy!

Darlings, the fun is just beginning.

In the shaken snow globe of those glaring years, a two-meter tall Ylang Queen takes the scepter.

Another digression.
Ylang oil smells wonderfully warm floral and sunny yellow when left in peace.
As I said, under peaceful conditions.

Her Majesty craves to be served treats due to the desperate cries of lavender.
Tyranny with style.

I suspect that the consequences of refusal are well known. Otherwise, I recommend looking it up with Lewis Carroll.

Consequently, chocolate patchouli creations are served with vanilla dreams. With extra melt.

A further digression.
I happened to stumble upon a pastry shop near Saint Paul's Cathedral in London back in those 1990s.
A too friendly seller recommended to me chocolate treats with a rich amandier filling.
Here are the reasons for my past insulin insufficiency.
His English pronunciation of the aforementioned French almond filling.
His also English emphasis on "they are very rich".
Rich.
Yep, I could already see myself gently melting between his palate and tongue, reaching the final stage of my dissolution.

In summary, I attest to this at least ten-hour party a rather unsympathetic vein, the sillage might make the neighborhood consider the intervention of law enforcement.

That my review is still quite mild is due to the brave lavender and the former Garden of Eden of citrus fruits.

But since Genesis, we know why we constantly ponder our existence.

Dear Floris house, I know that one does not have to rot stubbornly conservative in terms of trends to continue to exist.
But I miss a subtler vein here.

Whatever, at least I could refresh forgotten memories.

Thank you for that!
35 Comments
Paraiso

3 Reviews
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Paraiso
Paraiso
0  
The name lives up to its promise
I received this scent as a sample with a fragrance order.
I immediately sprayed it on a test strip and was overwhelmed by a wave of fresh, slightly dry lavender. I liked the lavender scent right away, but I wondered if I wanted to smell like my balcony plants? ;-) When I smelled the test strip again 30 minutes later, I was totally surprised. Because suddenly there was a lush bouquet of various purple flowers. An interesting scent, but for me, it was too floral.
0 Comments
Locke

5 Reviews
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Locke
Locke
Helpful Review 3  
Classy Lavender Scent
Yes, I am an absolute lavender lover. That's why I couldn't walk past the beautiful display with a huge lavender flower image on Jermyn Street at Floris - the advertisement for Purple Mémoire. I went in, sprayed, smelled, and bought! Anyone who likes lavender should definitely try this one. It initially comes across as a bit old-fashioned or very classic, but then quickly becomes floatingly elegant and zesty. Well done. Later, it has a sweet, pleasant base. But not so vanilla-like, rather more like cocoa and tonka, maybe with a hint of amber.

For the connoisseur and lover for context: Caron pur homme seems a bit more primal to me, while Caron impact definitely has more punch. But this one is wonderfully elegant and, in my opinion, more radiant and particularly more refined in the base than Brilliantly British. However, Lavande d'Hiver by L'Essentiel de Lavande remains the best value for money.
1 Comment

Statements

4 short views on the fragrance
8
5
The thick end is yet to come. Floral elegance drowns in sweet chocolate sauce with lots of vanilla. What a shame for the lavender.
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5 Comments
4
Starts with a very authentic lavender note that I love. Then it slowly becomes a bit sweet. But not tooth- and headache-sweet.
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0 Comments
37
28
The name reveals the memory of lavender amidst sweet confectionery.
Tonka, vanilla, amber, sandalwood, ylang, chocolate patchouli.*
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28 Comments
18
24
Lavender haunts
The tonka factory
Violet flowers line the path
Spices keep their distance
Lavender lingers sweetly behind
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24 Comments

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