Acqua di Giò Profondo (2024) (Eau de Parfum) by Giorgio Armani

Acqua di Giò Profondo 2024 Eau de Parfum

Version from 2024
Sjalu
06/23/2024 - 08:24 PM
13
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8
Pricing
8
Bottle
7
Sillage
7
Longevity
7
Scent

What is the Profondo 2024 and what is it not?

Acqua di Gio and all its new editions... Is Profondo 2024 to be recommended or can it be labeled as not worthy of attention? That depends...

Well, we need to clarify what the area of application of this perfume is and what expectations you can and cannot have. We also need to clarify why a comparison with the 2020 version is inappropriate and whether Profondo 2024 has a right to exist.

Let's start with the area of application
Profondo 2024 is a relatively unspectacular, fresh and aquatic fragrance with a certain something. In my opinion, the fragrance notes listed here offer a pretty good impression. Of course, it is best suited to spring and summer, but it can actually be worn anytime and anywhere. You will always smell freshly showered and pleasant. The term "profondo", which means "deep", doesn't mean much to me here, but it still sounds cool.

Now to me and why I bought this perfume:
I was looking for a high-quality perfume for all kinds of sporting activities that wasn't cheap, but wasn't too expensive for its purpose. At just under 80€ per 100ml, Profondo 2024 falls into this category for me.

So far, I've either had perfumes that were too powerful for sport, that I simply didn't like, that had a different area of application and didn't embody sport for me, so that they felt out of place, or expensive niche perfumes that are too expensive for sport in the long run.

While browsing through the new Parfumo search function, I came across Profondo and remembered it and then decided to test it and what can I say, it was a complete success. In my opinion, Profondo does not change much in its scent and remains relatively linear, which I personally find ideal for the area of application I have defined. I want to smell good, fresh and modern, not experience a fragrance journey of different facets when I do sport. It fulfills this. It always gets up your nose and, for me at least, it has a very pleasant interaction with my sweat. Receiving compliments on its scent while you are completely drenched in sweat is something you can get used to. However, it is by no means obtrusive and stays in the background. It doesn't outshine me, but supports me with its background presence. At the same time, it has a very slight sweetness to the citrusy, fresh and aquatic notes, which gives it that certain something without being intrusive and also sets it apart from other perfumes in the more affordable price segment.

Even if perhaps not everyone can relate to it, for me there is also the fact that you are wearing an Armani and not a cheap copy of a fragrance from somewhere else. The DNA is not copied and builds on the foundation of a big name in the perfume world with this flanker. The bottle is a real eye-catcher, even if it is of course not Roja quality. It is very attractive and of high quality. The sprayer is just as good.

What to expect and what not to expect?
As already mentioned, you can expect a spring/summer perfume that proves to be a high-quality companion, especially for sports. What you should not expect, however, is a completely new, unprecedented fragrance DNA that lasts half a day. That's not what it is and that's not what it's supposed to be.

Why is a comparison with the 2020 version inappropriate and, above all, unnecessary? For some months now, you can see that Armani has undergone a change and that they are relaunching many of their perfumes and changing them slightly. If you smell the 2020 and 2024 Profondo next to each other, you will still notice the maximum change in nuances and without a direct comparison, you will probably not be able to tell which version it is. Basically, it can be said that Armani is adapting its perfumes to make them even more suitable for the masses and tailored to the mainstream. In plain language, this means that green notes, some of which are considered "edgy" and can have an effect, have been removed or their proportion has been reduced and, in return, everything pleasing has been increased. Perfume enthusiasts usually like these nuanced facets, as they make the fragrance more multi-layered and therefore more exciting, while the normal nose either doesn't even notice it or finds these facets unpleasant and perceives the linearity as more pleasant and pleasing. The fact that Armani tailors its perfumes to its primary target group is therefore understandable and rationally the right decision. You don't get a niche here and you shouldn't expect to. The adjustments are therefore logical and, in my opinion, comparisons of the 2020 with the 2024 are inappropriate and unnecessary, especially as you can no longer buy the 2020 new.

Conclusion
Let us now return to the question from the title: What is Profondo 2024 and what is it not? Anyone looking for a high-quality perfume for sporting activities will, like me, find it here. I therefore give it a clear recommendation. If you want to experience an unprecedented, new fragrance journey with a wide variety of facets, you've come to the wrong place. You have to be aware of what you can and cannot expect. For my purpose, sport, Profondo 2024 is fantastic. I also like the small adjustments compared to the 2020 version.

Finally, please understand my ratings in this sporting context.
4 Comments
Luca75Luca75 1 year ago
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I don't actually think that comparisons are unnecessary. They just show how little the perfume brands care about their own DNA. Profondo (2020) was anything but niche, it was simply better and more unique in my eyes. And you can tell that Armani themselves are realizing that they are shooting themselves in the foot by the fact that they have reformulated the perfume again so that it is more in the direction of Profumo - apparently a larger target group is being lost than expected. This is also the case with the new Profondo - it has simply become a bore. It is suitable for sport, but otherwise there are better alternatives, at least for me.
Luca75Luca75 11 months ago
1
For me, the 2020 was greener, more aquatic, edgier. I can't tell you in detail which notes they played around with, but I do find differences.
Definitely not as if it were a new fragrance, but what made it special - that ozonic, green (musty for many). It's more wearable now, no question.
MrWorldwideMrWorldwide 12 months ago
What did you find so different about the 2020? It actually smells the same to me.
Luca75Luca75 1 year ago
1
Edit: And I say that as someone who loved Profondo and has emptied 2 or 3 bottles. Nevertheless, you are of course right that the potential target group is growing because it is simply more appealing. Many brands have had to learn the hard way that this can also ruin a lot of things.