10
Helpful Review
No, thank you.
My God, what is going on with Guerlain?!
I assume they wanted a piece of the mass market pie as well, and not just to occupy the exclusive corner. Yes, and what did they do at Guerlain... they took a look at what young men do in their free time and found: aha, they drink Mojito! Nothing new in general, they've been doing that for a while, but at Guerlain, this must have triggered a sensation: ahhh, Mojito! That's it, let's do it! Then they got to work and gave the Mojito guys what they had always wanted - a Mojito scent.
So far, so good, there are also fragrances that are supposed to evoke the scent of chocolate, coffee, or pastries, so why not Mojito.
The problem, however, is that this accord has been placed in such a yawningly boring environment that nothing, absolutely nothing, remains in memory, at least not for me. Certainly, the mass market customer is a timid deer. You must not scare it away with loud, and even worse: dissonant tones. One should approach quietly, offering something fresh and clean, nothing that even remotely comes off as animalistic-dirty, oh no, then it's gone in a flash, just like that.
And that's exactly what Guerlain has done, namely created a fragrance that is so pleasing, so ingratiating, so free of edges, corners, and contradictions, a fragrance without any depth, flat and harmless.
And then the bottle.... Has there ever been a more hideous, cheaper-looking one from Guerlain? They should have taken a look at Dior, whose 'Homme' at least has a great bottle! In general, Dior has somehow done it right: a good fragrance and a convincing campaign.
Has anyone seen the silly Guerlain film for 'Homme'? If not, it's available on YouTube - quite funny, a bit of Jungle Book, a bit of Mowgli and so.... 'For the animal in you' is the credo. Well, do I want the 'animal in me' to smell like Mojito and everything swimming in it? Not really. Luckily, there's still Habit Rouge, Heritage, Jicky, Mouchoir de Monsieur, and the wonderful Derby. The latter is somehow the absolute anti-Guerlain-Homme fragrance: strong, mysterious, animalistic, intoxicating. In short, everything that Guerlain Homme is not.
Thank you, Guerlain, this fragrance really wasn't necessary, at least not for me.
I assume they wanted a piece of the mass market pie as well, and not just to occupy the exclusive corner. Yes, and what did they do at Guerlain... they took a look at what young men do in their free time and found: aha, they drink Mojito! Nothing new in general, they've been doing that for a while, but at Guerlain, this must have triggered a sensation: ahhh, Mojito! That's it, let's do it! Then they got to work and gave the Mojito guys what they had always wanted - a Mojito scent.
So far, so good, there are also fragrances that are supposed to evoke the scent of chocolate, coffee, or pastries, so why not Mojito.
The problem, however, is that this accord has been placed in such a yawningly boring environment that nothing, absolutely nothing, remains in memory, at least not for me. Certainly, the mass market customer is a timid deer. You must not scare it away with loud, and even worse: dissonant tones. One should approach quietly, offering something fresh and clean, nothing that even remotely comes off as animalistic-dirty, oh no, then it's gone in a flash, just like that.
And that's exactly what Guerlain has done, namely created a fragrance that is so pleasing, so ingratiating, so free of edges, corners, and contradictions, a fragrance without any depth, flat and harmless.
And then the bottle.... Has there ever been a more hideous, cheaper-looking one from Guerlain? They should have taken a look at Dior, whose 'Homme' at least has a great bottle! In general, Dior has somehow done it right: a good fragrance and a convincing campaign.
Has anyone seen the silly Guerlain film for 'Homme'? If not, it's available on YouTube - quite funny, a bit of Jungle Book, a bit of Mowgli and so.... 'For the animal in you' is the credo. Well, do I want the 'animal in me' to smell like Mojito and everything swimming in it? Not really. Luckily, there's still Habit Rouge, Heritage, Jicky, Mouchoir de Monsieur, and the wonderful Derby. The latter is somehow the absolute anti-Guerlain-Homme fragrance: strong, mysterious, animalistic, intoxicating. In short, everything that Guerlain Homme is not.
Thank you, Guerlain, this fragrance really wasn't necessary, at least not for me.
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2 Comments
DeGe53 16 years ago
Well, there we have it: the perfect counterpart to Idylle.
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Eternity 16 years ago
Once again, a lovely comment, but this time with so much humor... I really chuckled at the Mojito and your dislike for the bottle.
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