Top Notes 
Champaca leaf
Lime
Clementine
Heart Notes 
Champaca absolute
Honey absolute
Orange blossom concrete
Base Notes 
Peru balsam
Orris root
Tobacco absolute
Majmua
Meggi
1018 Reviews
Translated · Show original
Meggi
Top Review
24
At the Institute for Safety Assurance
“Hello, Ms. Petersen-Amoabeng! Great that you’ve made such good progress and had a meeting slot available today. The specialty trade is really eager to finally get our ‘Juke Joint’…”
“Stop! Just that name… Don’t say it out there! Luckily, we’re among ourselves here.”
“Well, the scent should evoke thoughts of a simple, hearty Southern pub…”
“Forget that! There’s smoking, drinking, playing, and who knows what else going on… We’ve shortened the name to ‘Juke’. But let’s get to the olfactory part first: All those incorrect aromas you mixed into your draft: tobacco, whiskey, the human elements and animalisms - they’re all on the PEGIDOFA’s blacklist and…”
“The what?!?”
“The PEGIDOFA: ‘Professional Ethics Concerned Against Misleading Olfactory Incentives’, an association affiliated with the ‘Institute for Societal Development Steering Sociology at the Free University of Berlin’. Uh, where was I? Ah yes, animalisms. So, we completely removed the corresponding aromas. Instead… but just smell for yourself!”
*snap* “Hmm, it smells kind of… floral-sweet, with a hint of bitterness. Actually quite… nice…”
“Exactly! That’s champaca. You should get used to that scent note, as it generally doesn’t clash anywhere. It’s the first pillar of the revised concept. The second main component is honey. Also completely unproblematic. On the contrary - you could even use this as an opportunity to raise awareness about the bee crisis in your marketing text.”
“Hmm. That’s true, but unfortunately it sounds a bit one-dimensional…”
“The two main players are, of course, accompanied by others. At the beginning, we placed a sporty, poolside citrus candy. After all, people here are known to move too little, as recently highlighted by the Federal Association of Orthopedists in a large-scale study. Yes, and then the mentioned champaca appears. At this stage, the scent reminds one of jasmine tea, flanked by sugary candied bitter orange - these are references to the beginnings of the peace movement and to the good old third-world shops, ah…. The whole thing is surrounded by an airy-green aura. ‘Green’ is always recommended in every respect, that hardly needs further explanation.”
“Hardly…”
“From noon onwards, the honey takes over and gradually leads the scent into a wildflower-honey candy impression, which practically dissolves without a trace after ten hours at the latest.”
“And you think that guarantees all potential difficulties are excluded? We can’t afford another disaster like last time. When I think back to the homophobia shitstorm over our vetiverylacetate perfume ‘Ernie and Bert’…”
“We guarantee complete safety. That’s what our expert network stands for: The EU Ethics Council, Cardinal Marx, Claudia Roth, and many others have all confirmed in writing that they have no objections.”
“Well, not much is left of our ‘Juke joint’…”
“Shh! Are you even aware that… *volume down 20dB* …‘Juke joint’… *volume up 20dB* …refers to an establishment specifically for… *volume down 20dB* …African Americans… *volume up 20dB*? In such a sensitive case, where despite the shortened name ‘Juke’, clever people might trace back the originally intended thought, we’ve also obtained a certificate from the Amadeu Antonio Foundation just to be safe. In short: Now you can confidently set up your pub in Disneyland.”
“Well, then nothing can go wrong. Please send us the new formula by email.”
“Um… WE exclusively use eco-electricity generated from our own biogas plant for our IT - which you may include in the fine print for the scent. But what about your systems? Well? You’ll receive our dove with the documents tomorrow morning. Thank you for your trust!”
“Stop! Just that name… Don’t say it out there! Luckily, we’re among ourselves here.”
“Well, the scent should evoke thoughts of a simple, hearty Southern pub…”
“Forget that! There’s smoking, drinking, playing, and who knows what else going on… We’ve shortened the name to ‘Juke’. But let’s get to the olfactory part first: All those incorrect aromas you mixed into your draft: tobacco, whiskey, the human elements and animalisms - they’re all on the PEGIDOFA’s blacklist and…”
“The what?!?”
“The PEGIDOFA: ‘Professional Ethics Concerned Against Misleading Olfactory Incentives’, an association affiliated with the ‘Institute for Societal Development Steering Sociology at the Free University of Berlin’. Uh, where was I? Ah yes, animalisms. So, we completely removed the corresponding aromas. Instead… but just smell for yourself!”
*snap* “Hmm, it smells kind of… floral-sweet, with a hint of bitterness. Actually quite… nice…”
“Exactly! That’s champaca. You should get used to that scent note, as it generally doesn’t clash anywhere. It’s the first pillar of the revised concept. The second main component is honey. Also completely unproblematic. On the contrary - you could even use this as an opportunity to raise awareness about the bee crisis in your marketing text.”
“Hmm. That’s true, but unfortunately it sounds a bit one-dimensional…”
“The two main players are, of course, accompanied by others. At the beginning, we placed a sporty, poolside citrus candy. After all, people here are known to move too little, as recently highlighted by the Federal Association of Orthopedists in a large-scale study. Yes, and then the mentioned champaca appears. At this stage, the scent reminds one of jasmine tea, flanked by sugary candied bitter orange - these are references to the beginnings of the peace movement and to the good old third-world shops, ah…. The whole thing is surrounded by an airy-green aura. ‘Green’ is always recommended in every respect, that hardly needs further explanation.”
“Hardly…”
“From noon onwards, the honey takes over and gradually leads the scent into a wildflower-honey candy impression, which practically dissolves without a trace after ten hours at the latest.”
“And you think that guarantees all potential difficulties are excluded? We can’t afford another disaster like last time. When I think back to the homophobia shitstorm over our vetiverylacetate perfume ‘Ernie and Bert’…”
“We guarantee complete safety. That’s what our expert network stands for: The EU Ethics Council, Cardinal Marx, Claudia Roth, and many others have all confirmed in writing that they have no objections.”
“Well, not much is left of our ‘Juke joint’…”
“Shh! Are you even aware that… *volume down 20dB* …‘Juke joint’… *volume up 20dB* …refers to an establishment specifically for… *volume down 20dB* …African Americans… *volume up 20dB*? In such a sensitive case, where despite the shortened name ‘Juke’, clever people might trace back the originally intended thought, we’ve also obtained a certificate from the Amadeu Antonio Foundation just to be safe. In short: Now you can confidently set up your pub in Disneyland.”
“Well, then nothing can go wrong. Please send us the new formula by email.”
“Um… WE exclusively use eco-electricity generated from our own biogas plant for our IT - which you may include in the fine print for the scent. But what about your systems? Well? You’ll receive our dove with the documents tomorrow morning. Thank you for your trust!”
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