H24 Hermès 2021 Eau de Toilette

The 70s and 80s were characterized by rich, mossy, heavy, room-filling, testosterone-laden incisive fragrances like "Azzaro pour homme", "Antaeus", "Patou pour homme", "Quorum", to name a few. A little later, "Boss No. 1" and "Zino" were added. Unisex didn't really exist yet. Those were still the signature scents of Darth Vader, Gordon Gecko and the Terminator. What we nowadays call classics and still so often like to wear.

In the mid/late 80s, the olfactory landscape changed radically. From heavy and mossy became aquatic and fresh. A change can not be more crass. Starting with "Green Irish Tweed" and three years later with "Cool Water" and "New West" the refreshment wave washed over us. The '90s saw the arrival of "L'eau d'Issey pour homme," Calvin Klein's unisex masterpiece "CK One," Kenzo's "Pour homme" and Giorgio Armani's disco sling "Acqua di Gio." All of which we now call modern classics, and some of which we still love to wear.

In the mid / late 90s and early new millennium, things changed again. It became cloying. "Le male". Jean Paul Gaultier. In the 00s still came "One Million" and "Spicebomb". The high-end offshoots of this style go by the name of "Dior Homme". Someone also suddenly discovered a funny resin from the eaglewood tree and leather was also up-to-date again, despite the vegan trend.

And what happened from the early 10s? Right. The so-often-maligned shower gel fragrances. "Aventus", "Bleu de Chanel", "Sauvage" and all their consorts, imitators and copycats. And despite their "shortcomings", they continue to enjoy great popularity all over the world. They are kept fresh across the board and are wearable in every season and for every occasion. The egg-laying Wollmichsau?

Maybe not yet?! Because what is in store for us in the new decade? Dior has begun with it in the last year. The new "Dior Homme". Fresh without real citricity. Floating soft woodiness. One hardly suspects sillage because it is difficult to perceive it oneself. But perceived by others, it is enormous. Similar to Molecule No. 1. just molecular.

As you can see, many things are constantly changing in life. That is natural law and that is also good.

When Hermès launches a new men's fragrance, the anticipation is huge for me. "Terre d'Hermès" is one of my absolute favorite fragrances for a desert island. And "Voyage d'Hermès" one of the underrated fragrances.

H24 is incredibly soft and fresh in all its phases. Freshness without recognizable citrus. Slightly green without associations of grasses or woods. Floral, but not a bouquet in a vase. When Pepper 81 writes below that the fragrance reminds her of the old "Higher" by Dior, I can only agree 100%. H24 is simply excellently balanced and balanced.

The durability is very good. More than eight hours with me. About the sillage I can not say much. I suspect, however, that this is also not from bad parents (if others perceive them at one).

What remains? Well, I think that the H24 is another fragrance of a new category, or rather, a new way of doing things. Dior has led the way. And I bet my collection that Chanel will go for the same make with their new men's fragrance. And everyone else will then follow suit. And no, this is not the end of the world. It's the march of time and there's no stopping it. And of course it won't please those who are more into oriental and sweet scents.

Oh yes, it would be interesting to know what these fragrances will be called. Molecular Freshies? (is anyway everything gedenglished).

Greeting

Your Profumorist

PS: I can only recommend the film "Nose" about Francois Demanchy and Dior to everyone here. Amazingly objectively held and just beautifully staged.