To my nose there is a beautiful opening of warm spicy cardamom, velvety cashmere and a slightly sweet balsam fir that evoke neatly wrapped luxurious presents under the christmas tree.
Joop certainly went in a different direction with a fragrance that is more mature than their usual in a much better looking bottle than usual. Surprisingly though they still chose a rather juvenile name that doesn't seem to match this darker, woody scent. The sweetness here is not the sickly type found in Homme or Homme Wild but much more ambery and natural, with none of the teenage fun factor of the other Joop fragrances. The performance sadly is not like Homme or Homme Wild either and it's a shame the initial smooth top notes don't last longer, but the dry down is still very aromatic and enjoyable.
Wow may not have the celebrity status of Joop Homme but to me it's a more serious, versatile and wearable scent for the colder months.
ExUser 7 years ago
