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Wow! for Men Joop! 2017 Eau de Toilette

Ranked 359 in Men's Perfume

7.3 / 10 763 Ratings

A perfume by Joop! for men, released in 2017. The scent is spicy-sweet. It is being marketed by Coty.
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Main accords

Spicy

Sweet

Woody

Synthetic

Fresh

Fragrance Pyramid

Top Notes

Cardamom

Bergamot

Violet

Heart Notes

Fir balsam

Geranium

Vetiver

Base Notes

Cashmeran

Tonka bean Vanilla

Vanilla

Perfumer

Christophe Raynaud

Videos

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Ratings

Scent

7.3763 Ratings

Longevity

6.6694 Ratings

Sillage

6.4696 Ratings

Bottle

7.0706 Ratings

Value for money

7.7369 Ratings

Submitted by OPomone · last update on 02/01/2026.

Source-backed & verified

Interesting Facts

The face of the advertising campaign is model Swann de Falco, filmed by Olivier Dahan.

Smells similar

What the fragrance is similar to

Sculpture Homme God's Night

Velvet Dusk

CH Men Eau de Toilette

Moustache Eau de Parfum

Gucci pour Homme II Eau de Toilette

Wow! for Men Eau de Toilette Fresh

Reviews

54 in-depth fragrance descriptions

03/20/2021

7.5Scent 6Longevity 6Sillage

Caspikaar
6 Reviews

Caspikaar

3

Sweet little brother

Fahrenheit has a little brother. His name is Joop and Wow! He looks like his big brother, he just has a lot to learn and mature in life.

Smells like they toom the fahrenheit base and added some vanilla syrup.

Good work takes time.
Smells pretty nice tho, worth a spray.

Updated on 03/20/2021

10/27/2021

7Scent 7Longevity 6Sillage

ChicoRoch1
163 Reviews

ChicoRoch1

1

Nothing like its big brother

It's truly amazing how some people can take apart and disect a fragrance buy singleing out and identifying a scent note by individual note. I sorely need to develope that talent. It would make my reviews much more readable. The only thing i can do concerning a fragrance is tell wether or not it smells good or bad. Joop! Wow is a nice fragrance but that's all. There really is nothing special about it. The longevity and sillage are just average at best but like i said, the scent is enjoyable. I was hoping for a similar performance like the original Joop! brings but there aren't too many fragrances like the original Joop! This one craps out after only 4hrs maybe 5. That's too bad because it's not exactly cheap either. Still, it smells nice

01/11/2019

7.5Scent 7Longevity 7Sillage

Itchynose
41 Reviews

Itchynose

1

A woodsy hug

To my nose there is a beautiful opening of warm spicy cardamom, velvety cashmere and a slightly sweet balsam fir that evoke neatly wrapped luxurious presents under the christmas tree.

Joop certainly went in a different direction with a fragrance that is more mature than their usual in a much better looking bottle than usual. Surprisingly though they still chose a rather juvenile name that doesn't seem to match this darker, woody scent. The sweetness here is not the sickly type found in Homme or Homme Wild but much more ambery and natural, with none of the teenage fun factor of the other Joop fragrances. The performance sadly is not like Homme or Homme Wild either and it's a shame the initial smooth top notes don't last longer, but the dry down is still very aromatic and enjoyable.

Wow may not have the celebrity status of Joop Homme but to me it's a more serious, versatile and wearable scent for the colder months.

02/16/2017

7.5Scent 8Longevity 7Sillage

Rebirth2014
25 Reviews

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Rebirth2014

Top Review 45

Welcome to the Niche!

No, with WOW!, JOOP! will not celebrate commercial successes. Why? Well, actually I prefer to write little stories that illustrate my scent impressions. But here I cannot avoid a "certain" social critique.

“Happiness, Flutsch Flutsch, Fun Fun … I can't even decide, everything is so beautifully colorful here!” (Song lyrics by Nina Hagen - TV-Glotzer).

Yes, loud and shrill is our time. Some even speak of sensory overload. While yesterday the Generation X spread cultivated boredom, today a large part of society has hit the fast lane.

Instead of the stoic TV consumption of past years (sorry Nina, you are indeed one of the pioneers of consumer criticism), people are currently striving for the “click-star title” in the YouTube heaven: share, criticize, and (perhaps) with a bit of courage, publish some of their own representations.

What one does not know, one googles. Yes, that’s how we all ultimately became experts. The ego benefits online and can receive validation at any time through the use of social networks; from friends one does not (really) know.

Smartphones hum permanently, as if they are groaning under the constant load of their users. And for those who want to dive even more intuitively into the constant noise, they simply strap on a smartwatch. What a lovely tingling on the wrist. Trigger massages, sponsored by spam - also a form of recycling - and finding meaning in all the virtual trash.

To keep up with this lifestyle, fragrances need a killer sillage. “I'm significant!!!” screams the perfume and the wearer.

Even the constant pornographization on the internet demands new fragrance materials that can strip the clothes off the desired sexual partner. Yes, panty droppers with energy drinks, so the evening can come! Party time! But - he - comes too early. Therefore, at least the fragrance must show endurance and dominance.

WOW! - Yes, that’s a blast!!! Because a promise is a promise! But Joop!, what are you doing? You’re not keeping your promises?

While the advertising screams all the narcissism of our time, behind it actually hides a subtle scent.

“This is not innovative! Way too weak! How boring! Cardamom and maybe at the end - with a lot of goodwill - a pinch of cashmeran!” The new development at JOOP! is therefore unfortunately only disparagingly referred to as “left behind!” on the fast lane.

For contemporaries who want to resist the fast-paced pursuit of happiness, the American dream on a loop, WOW! can actually provide some calm. The contrasts are gentle and develop a finely spicy sweetness on the skin - definitely too introverted and reserved for the mainstream of our time.

Well, JOOP!, what do you actually want? Your advertising corresponds to the spirit of the times, the name “WOW!” sounds sensational, and the scent smells infinitely delicate (made for a purple cow). Are you perhaps filled with the spirit of Moschino and ironically critiquing your own target audience? Tsk, tsk, come on! For years you have reliably delivered soda after soda with sticky sugar in perfume form. How is the esteemed regular customer supposed to interpret the sudden change?

Ah, new customers? So that’s what you’re striving for? You probably won’t find them this way. They are already consumed by prejudices and are working solely off your name. Ultimately, you have brought a fine fragrance to the market and yet done everything wrong. Welcome to the niche!

Updated on 02/16/2017

05/15/2017

6.5Scent 5Longevity 5Sillage

loewenherz
920 Reviews

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loewenherz

Top Review 48

Meatballs Tuscany in a Terraced House

'Wow!' is almost everything today. 2.5% interest on savings for six months fixed deposit (only for new customers, afterwards automatic conversion into some stock fund) is of course 'Wow!'. Two weeks in the Dominican Republic All Inclusive is too. That Carina didn't even make it to the semifinals of Germany's Next Topmodel is also 'Wow!'. And a pound of Jacobs Krönung for EUR 3.99 (at Rewe last Saturday) definitely is. All of Germany is somehow 'Wow!'.

That Joop! - the German brand, if it is to be a brand and can be more expensive than C&A (and one is really too old for Esprit) - is also 'Wow!' should not surprise anyone. And yes: Wow!, the perfume with which Joop! finally aimed to roll out the (men's) fragrance market again (so far it works moderately - I expected worse), operates with all the precision of 'Made in Germany' - Coty or not.

Wow! is a silly name, but a solid fragrance. It confidently reproduces everything that has worked well in the perfume world in recent years - spicy sweetness in the top notes, metrosexual herbiness and roughness, full-bodied earthiness - solid, but it reproduces. You can feel that a product was created here that is primarily meant to function as such. There is little room for longing, dreams, or passions. Wow! is not an adventure.

Here is a scent as reliable as a Miele washing machine. An offer as real as a pound of Jacobs Krönung for EUR 3.99. The whole glamour of Annegret Kramp-Karrenbauer. The passion of Günther Jauch. The exotic refinement of Knorr Meatballs Tuscany. The timeless chic of an Esprit anorak. Predatory like an Opel Insignia. A terraced house with a double carport. Four times Payback points. Florian Silbereisen live.

Conclusion: solid mediocrity in solid quality. Nothing wrong done. And nothing dreamed.

Updated on 12/28/2017

More reviews

Statements

207 short views on the fragrance

Noname1876

2 years ago

9Scent 6Longevity 6Sillage

3

In my eyes its one of the most underrated Parfums, its a spicy and sexy fragrance, only the longlivity und Sillage could be better

Kenzo44

3 years ago

6.5Scent 7Longevity 7Sillage

2

A very sweet scent, a little too sweet for my taste, it could be classified as unisex.
It won't make you wow, but it's ok for the price.

Jan21

1 year ago

6.5Scent 3Longevity 3Sillage

2

Pass. Typical sweet, warmish perfume. A bit creamy. Soft and weak. Yes, it's cheap, but there are other cheapies that perform way better.

RobbieX

3 years ago

8Scent 6Longevity 8Sillage

2

A creamy vanilla floral. It's gorgeous Very like Hanae Mori HiM. In my top 20 - A classic for me and it's delicious.

AntonioPORT

6 years ago

8Scent 7Longevity 6Sillage

2

I decided to give WOW a full wear and what a surprise it was! Vibrant, energetic and sweet for a great scent experience. Loved it.

Topfpflanze3

1 year ago

1

Honestly a bit of GPH 2 vibes. However less violet and sweeter. Sometimes it smells a bit almondy. No standout but pleasent nevertheless

ChicoRoch1

4 years ago

7Scent 7Longevity 6Sillage

1

I'm not wowed

Danny264

2 years ago

7Scent 6Longevity 6Sillage

33

53

darkly masculine
autumn-cool and unfortunately
synthetic-spicy you smell
rather not like something from 2017
I’m searching in vain for the WOW! effect

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