'Wow!' is almost everything today. 2.5% interest on savings for six months fixed deposit (only for new customers, afterwards automatic conversion into some stock fund) is of course 'Wow!'. Two weeks in the Dominican Republic All Inclusive is too. That Carina didn't even make it to the semifinals of Germany's Next Topmodel is also 'Wow!'. And a pound of Jacobs Krönung for EUR 3.99 (at Rewe last Saturday) definitely is. All of Germany is somehow 'Wow!'.
That Joop! - the German brand, if it is to be a brand and can be more expensive than C&A (and one is really too old for Esprit) - is also 'Wow!' should not surprise anyone. And yes: Wow!, the perfume with which Joop! finally aimed to roll out the (men's) fragrance market again (so far it works moderately - I expected worse), operates with all the precision of 'Made in Germany' - Coty or not.
Wow! is a silly name, but a solid fragrance. It confidently reproduces everything that has worked well in the perfume world in recent years - spicy sweetness in the top notes, metrosexual herbiness and roughness, full-bodied earthiness - solid, but it reproduces. You can feel that a product was created here that is primarily meant to function as such. There is little room for longing, dreams, or passions. Wow! is not an adventure.
Here is a scent as reliable as a Miele washing machine. An offer as real as a pound of Jacobs Krönung for EUR 3.99. The whole glamour of Annegret Kramp-Karrenbauer. The passion of Günther Jauch. The exotic refinement of Knorr Meatballs Tuscany. The timeless chic of an Esprit anorak. Predatory like an Opel Insignia. A terraced house with a double carport. Four times Payback points. Florian Silbereisen live.
Conclusion: solid mediocrity in solid quality. Nothing wrong done. And nothing dreamed.
What now: Normal isn't the new cool, right? ;) Anyway, I think the last sentence is brilliant. Thanks for the lovely text, as always. I’ll test the fragrance as soon as possible! :)
I really enjoy reading your comments and usually appreciate them a lot. This one is wonderfully articulate as well, but this time I can't help but feel a bit put off by the impression of disdain and arrogance that seems to come through. Even though it wouldn't matter here, since most readers apparently feel differently than I do, I still never give a "less helpful." However, I think honest feedback, even negative, is sometimes important. Best!
Those are associations that gnaw at my mood in a depressing way. I won't even test the scent in the 'Sale!'. ~"Where has it gone? Life from brochures? Just hot air, with a few bang effects. Where has it gone? Your life along with its stories?"~ (Tubbe, Punkopa)
~"Where has it gone? Life from brochures? Just hot air, with a few bang effects. Where has it gone? Your life along with its stories?"~ (Tubbe, Punkopa)