Mulholland Keiko Mecheri 2010
Artificial
Artificial ...
... is, for a start, the opposite of natural.
What is connected with this term - especially if it´s about perfume - is negative:
plastic, cheap, chemically.
But also, „artificial“ can be understood with a different connotation:
contemporary, urbane, cultivated.
„artificial“ can be artful.
And that exactly is, what Mulholland is.
A completely synthetical appearing fragrance.
It seems virtually paradox, that this works with citric notes promising naturalness and freshness. You might expect the hesperide scents bringing an idea of a refreshing breeze in a mediterran spring garden or on a summer beach, but Mulholland is a hyper-abstract major city fragrance. With a stylish and modern urban beat, it sends our fragrance habits, with e-drum soundtrack accompaniment, onto a cyber-acid-trip.
The Mulholland Drive (named after the engineer who made Los Angeles´ water supply possible) along the coast, in the 70s was a hippy route to LA which was a center of modern (synthetic) drugs.
David Lynch´s movie "Mulholland Drive" is some kind of an acid-trip too: The fantasy in the fantasy that slips away. Somewhere between dream and nightmare, the subject who fantasized originally is now object, not subject of the fantasy. Or something like that ... Lynch's movies are great, but you shouldn´t try to really understand them.
Whatever inspired the name of Keiko Mecheri´s Mulholland: The result is not a natural-like coastline air, but a thoroughly artificial and stylish perfume of tomorrow.
In the same time it is not cold or impersonal. A copious dose of musk brings tidy order and cleaness, but not for the price of clinical coldness.
Mulholland begins very citric-fresh, prancing and easy. Soon it comes to a more compact and solid middle note and then stays long in a mix of classic base-notes. This mix is very appealing: The base is almost „the essence of the base“, basics of the basics: Ambra, musk, patchouli and sandalwood blend to a smooth level and balance there the still characteristic hesperide scents.
The overall effect, as I said, is super-artificial and modern.
Mulholland is challenging, yet in the same time unobtrusive and delicate.
... is, for a start, the opposite of natural.
What is connected with this term - especially if it´s about perfume - is negative:
plastic, cheap, chemically.
But also, „artificial“ can be understood with a different connotation:
contemporary, urbane, cultivated.
„artificial“ can be artful.
And that exactly is, what Mulholland is.
A completely synthetical appearing fragrance.
It seems virtually paradox, that this works with citric notes promising naturalness and freshness. You might expect the hesperide scents bringing an idea of a refreshing breeze in a mediterran spring garden or on a summer beach, but Mulholland is a hyper-abstract major city fragrance. With a stylish and modern urban beat, it sends our fragrance habits, with e-drum soundtrack accompaniment, onto a cyber-acid-trip.
The Mulholland Drive (named after the engineer who made Los Angeles´ water supply possible) along the coast, in the 70s was a hippy route to LA which was a center of modern (synthetic) drugs.
David Lynch´s movie "Mulholland Drive" is some kind of an acid-trip too: The fantasy in the fantasy that slips away. Somewhere between dream and nightmare, the subject who fantasized originally is now object, not subject of the fantasy. Or something like that ... Lynch's movies are great, but you shouldn´t try to really understand them.
Whatever inspired the name of Keiko Mecheri´s Mulholland: The result is not a natural-like coastline air, but a thoroughly artificial and stylish perfume of tomorrow.
In the same time it is not cold or impersonal. A copious dose of musk brings tidy order and cleaness, but not for the price of clinical coldness.
Mulholland begins very citric-fresh, prancing and easy. Soon it comes to a more compact and solid middle note and then stays long in a mix of classic base-notes. This mix is very appealing: The base is almost „the essence of the base“, basics of the basics: Ambra, musk, patchouli and sandalwood blend to a smooth level and balance there the still characteristic hesperide scents.
The overall effect, as I said, is super-artificial and modern.
Mulholland is challenging, yet in the same time unobtrusive and delicate.
Louce
