7 Natural Loewe 2012

An interesting concept: "Loewe 7 Natural" contains exactly seven ingredients, of which six are of natural origin and only one synthetic (musk) had to be used. This aligns perfectly with my constant mantra that everything begins with the best possible components, ingredients, molecules; if you skimp here, you can orchestrate and combine as well as you like later on, "garbage in garbage out" applies nowhere as much as in the art of perfumery. So how does this Loewe product, which prominently features natural ingredients, perform?

While the opening with bitter orange and yuzu is still quite one-dimensional (I almost would have said "artificial"...), screaming very citrusy-bitter, bright yellow, and very sour so that everyone really understands "fresh!!!", this initial impact quickly fades and then becomes briefly really pleasantly bright citrusy and light, but still with substance and body. This impression is beautifully enhanced as soon as the pink pepper joins in combination with a resinous-green frankincense; interestingly, I perceive these two together almost as clove plus nutmeg, they have such a spicy-green character, but that is also quite spicy-pleasant. The cedar note early on leads into the transition to the base, which then rounds off warm with musk and vetiver and lasts quite a long time.

So does the "Natural" concept work? This has certainly not become a breathtakingly large, surprisingly impressive fragrance, but although it appears a bit watery or "diluted," this version shows itself to be, in my opinion, far better and vastly superior compared to the "normal" Loewe 7. The top note is much more natural, pleasant, and rounded after the initial attack, especially the heart note is significantly better, more harmonious, and "real." For a fresh, light, yet rounded summer fragrance with substance, "Loewe 7 Natural" is definitely a contender!