L'Immensité Louis Vuitton 2018

No question: Jacques Cavallier-Belletrud is one of the most recognized perfumers in the world and has set some milestones in fragrance development (including for me), especially in the area of fresh and everyday wearable scents. For over ten years now, he has been the exclusive house perfumer at Louis Vuitton and has been working like on an assembly line since then. He has created over 40 fragrances for LVMH by now, and I naturally wonder how much attention and care is still given to each new release, or whether his own creativity suffers under the "chord work"!

Not to forget: We are talking about perfumes that, according to the manufacturer, proudly cost 280 euros per 100 ml, which seems completely inappropriate in most cases. Besides "L'Immensité | Louis Vuitton," there may be countless other scents that simply do not reach the quality in my nose that one would expect. Let's stick with the freshies from the house of Vuitton. L'Immensité does not come close to the sparkling elegance of Imagination or the citrus warmth of "Afternoon Swim | Louis Vuitton." On the contrary: For me, there are clearly noticeable bathroom cleaner vibes here. That may sound worse than it is, as cleaning products are supposed to smell pleasant at least, but I just can't get that association out of my nose.

Moreover, longevity and sillage are not particularly pronounced. With "L'Immensité | Louis Vuitton," you get a rather generically presented scent that fulfills its refreshing task solidly, but not better than a multitude of EDTs that can be had for a tenth (!) of the price.