Imagination Louis Vuitton 2021

Do you like tea?

Summer sweeps across the land, the colors of the map become less intense, Nordic summer drought, white-light yellow hope, merged with heat. In the offices, the gentlemen have sweat stains under their armpits. Perhaps it’s air-conditioned. Then after work, the wall of heat.

For this time, for these hours, Imagination is particularly suitable. Fantasy, imagination. The idea of something more beautiful. The freshness of imagined hope fulfilled.

Jacques Cavallier-Belletrud continues in the wake of demanding pleasantness. That pleasantness which, after the unblinding of a blind tasting, is labeled and assessed as "mainstream" and "clearly too expensive for that."

LV has a clear program. Building a fragrance portfolio with sufficient distinction and coverage of important areas/genres. Which references (not to be confused with fragrance twins!) inspired it may not be 100% assignable, but I could imagine something like: Orage - Terre d'Hermès, Afternoon Swim - Mandarino di Amalfi, Ombre Nomade - "yet another Oud," etc. And now Imagination. For me, primarily a tea scent. Not similar to, but in the wake of Gucci p. H. II. Perhaps that relatively less sweet fragrance is indeed the aforementioned reference.

In the first minutes, I perceive the slightly dusty, aromatic, smoothed cinnamon the most, then it quiets down, which I find good. In the opening, Hesperides from the lab and perhaps nature shake hands, refreshing, pleasing, without leaving the familiar terrain. And everywhere tea. I don't smell Nishane tea. A little reminiscent of Assam of India (Berdoues), but just a bit. For me, so far the best (black) tea scent, even though I'm not very familiar with this genre.

Compared to Afternoon Swim (which does not smell similar and which I certainly like very much), Imagination has the advantage of being more of an all-rounder, less of a pure beautiful season scent. Compared to the meteorite from the same house, Imagination does not drown in a soapy-clean musk bath. Serious, but mainstream, yes. Pleasant, fresh, understated, rounded, no longer green behind the ears, but without age-related wild growth in the shell. For the office, for just because, for smelling good, not necessarily for the heart.

I find the longevity surprisingly good. Today: 28 degrees indoor temperature, six hours: still perceptible. Sillage: discreet to average, at least that’s what others say. There are deductions fragrance-wise for the initially too dominant, albeit still background cinnamon. Otherwise, exactly what I had hoped for: one for everyday use that I like and is uncomplicated. Summer will reach into autumn.