Imagination by Louis Vuitton

Imagination 2021

FabianO
04/13/2025 - 06:11 AM
22
Top Review
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5
Pricing
8
Bottle
6
Sillage
7
Longevity
7
Scent

Spring-like, casual wellness tea fragrance, not free of synth vibes

Basically, I like it. Surprisingly, I've just realized that it has now conquered number 1 in the men's charts. (I was obviously offline for longer now... :-) )

"Imagination" is the category of fine fragrances that manages comparatively skillfully to make you only rudimentarily grumble about the synthetic clean-man aesthetic.

The opening is gently citrusy, with the subtle but concise tea as the core component stamping a gentle fingerprint on the skin or, alternatively, in the air.

The composition is very chilled and well balanced. If, yes, if it weren't for the ambroxan, which I would simply wish away. Then it wouldn't be him, but it would be higher in my charts.

Ginger...yes, neroli ... certainly that too, but otherwise these aromas tend to fall behind or only come across as homeopathic.

The Vuitton is extremely linear, which is always a point of criticism for me, because I like to be told a bit of a story.

Basically, a relaxed, casual basic style that oscillates between bergamot and ambroxed clean black tea prevails over the entire duration of the fragrance, which I like, doesn't hurt anyone and is simply quite nice.

But it makes me wonder how such a clear clean man can make it to number 1 in the charts with 8.9. For me, it wouldn't be in the top 75, at most close to it. It's too planar, too under-complex, too shallow and inconspicuous for that. Nice, yes, but nothing more.

12 Comments
FeniceFenice 6 months ago
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I have to agree with you and Pollita: The ambroxan in the fragrance bothers me too, at least after several hours when ambroxan comes out clearly. I am not a fan of ambroxan.
PollitaPollita 6 months ago
1
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I feel the same way. I really like it. And without the ambroxan, I would probably wear it myself.
EnfleurageEnfleurage 6 months ago
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I would rate it in the same way. This fragrance has been around for a long time: L'Eau d'Issey pour Homme by the same perfumer Jaques Cavallier-Belletrud from 1994, only slightly modified. So nothing new really.
Robert294Robert294 6 months ago
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Huh, where does ginger fall at the back? Together with the black tea, the fragrance is the main component. In addition to the tea accord, ginger is constantly hitting you in the face.
Svenni0808Svenni0808 6 months ago
I find the ginger extremely subtle (which is positive for me). Every nose is different.
PascalkrautPascalkraut 6 months ago
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I can understand that very well. For me, it would probably have ended up above 150th place.
JackoJacko 6 months ago
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Your classifications are always an enrichment and a necessary balance ;)
FabianOFabianO 6 months ago
1
Thank you! I just don't like hype that much because I never really trust hypes.🙂
GardenHermitGardenHermit 6 months ago
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Tested "ck one", the old classic, on Saturday and realized: smells like "Imagination". Ok, a bit clumsier, much quieter, but still a similar framework - citrussy at the beginning, then tea, then musk-from-hell. I guess it's the musk that catapults both fragrances beyond the limits of wearability and makes me nauseous. Or is it ambrox? Hairsprayy-suffocating, anyway. There's a hand sanitizer that also has this acrid vibe that immediately makes me nauseous and smells similar. Top note blender & base failure^^
SummermicSummermic 6 months ago
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As always, a great and factual review with a dash of entertainment!
TakeoTakeo 6 months ago
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You hit the nail on the head.
Good classification of the fragrance.
I never understood the hymns of praise about its genius and uniqueness here
VerbenaVerbena 6 months ago
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Shallow and inconspicuous, you name it. He doesn't disturb or offend. So harmless and nice, he has probably climbed to the top rung of the zeitgeist ladder. What does that tell us? 😢🤔 Anyway, it's good that you were finally here again. After all. 👍