724 (Eau de Parfum) by Maison Francis Kurkdjian

724 2022 Eau de Parfum

Scrubhelmet
04/17/2024 - 09:35 PM
3
7
Pricing
10
Bottle
7
Sillage
8
Longevity
10
Scent

Cleanliness of white flowers and fresh zestiness of aldehydes

EDIT: After a month, the aldehydic note grew softer while the Calabrian bergamot note became a bit stronger.

It's a nice summer around 9 AM. The blueness of the sky backdrops the sun and scattered cumulus clouds. I'm relaxing on the beach, sitting on a chair under a huge umbrella and beside a vase of white flowers. Small waves lap gently along the shore while the sea breeze whiffs on my face.

Good longevity and average sillage, but that's what I want for a daily, office scent, especially for summer. Sprayed it around 8:45 AM on the back of my neck and the back of my elbows. The projection lasted until 1 PM. After that, I could still smell whiffs until after 5 PM! The citrus dry down lasted until evening. I remember sniffing my inner elbows from time to time.

There's a classy finish to the scent, which is present in the Aqua line of MFK. It is also light, almost ethereal but present, and therefore not intrusive to others. The name and the vision is also appropriate; this would be the no-brainer fresh and clean daily fragrance of an urban careerperson. Lastly, I would say this is unisex but leaning a bit feminine.

I bought the 70 ml version which comes in a durable and sophisticated light blue rectangular box. Upon opening, there's a small lace that you can pull to reveal the bottle secured inside a cutout. The bottle itself is an exquisite cubic glass with a golden metal cap.
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