724 2022 Eau de Parfum

724 (Eau de Parfum) by Maison Francis Kurkdjian
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7.3 / 10 486 Ratings
724 (Eau de Parfum) is a perfume by Maison Francis Kurkdjian for women and men and was released in 2022. The scent is fresh-floral. It is being marketed by LVMH.
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Main accords

Fresh
Floral
Citrus
Synthetic
Creamy

Fragrance Pyramid

Top Notes Top Notes
AldehydesAldehydes Calabrian bergamotCalabrian bergamot
Heart Notes Heart Notes
Lily of the valleyLily of the valley Egyptian jasminum grandiflorum absoluteEgyptian jasminum grandiflorum absolute Sweet peaSweet pea FreesiaFreesia Mock-orangeMock-orange
Base Notes Base Notes
White muskWhite musk Indian sandalwoodIndian sandalwood

Perfumer

Videos
Ratings
Scent
7.3486 Ratings
Longevity
7.1443 Ratings
Sillage
6.7436 Ratings
Bottle
8.1411 Ratings
Value for money
5.9347 Ratings
Submitted by Essy07, last update on 27.02.2024.

Reviews

14 in-depth fragrance descriptions
3
Sillage
2
Longevity
3.5
Scent
Splitter

49 Reviews
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Splitter
Splitter
8  
Who hasn't always wanted to smell like bubble water?
Lily of the valley in fragrances, especially those of very popular brands, always make me skeptical. It comes across too quickly as a cheap cleaning agent. Here, this assessment was correct again.

New York is the theme and I think of skyscrapers, busy back alleys, crime scenes, Broadway shows, expensive housing, a whole lot of people, crowded tour buses and mass transit and so much more. And what do I get with this composition? The little kid standing in Central Park for a little while, lost in thought, blowing bubbles until the little can is empty. And I really mean that, because after less than an hour there's nothing left. Nothing at all. And apart from soapy notes in the form of aldehydes, lily of the valley and a few other white flowers, I didn't even notice them at a projection of less than five centimetres. A waxy woody note lingers a little longer, but only minutes pass before it is covered by the scent of the skin.

That's a bad joke at almost two euros per milliliter.
What does this have to do with New York?
4 Comments
7
Pricing
7
Bottle
7
Sillage
8
Longevity
9.5
Scent
Rina88

10 Reviews
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Rina88
Rina88
Helpful Review 3  
Clear sky
A really great fragrance.

It is as fresh and clear as the sky. The floral fragrance is accompanied by musk.

At the beginning, there is a clear, fresh, citrusy scent, which is probably created by bergamot. But the floral heart of sweet pea, jasmine and freesia is also structured. However, sandalwood and musk take over at the end.

A great fragrance for sunny days.
1 Comment
6
Sillage
6
Longevity
5
Scent
Kurai

372 Reviews
Kurai
Kurai
3  
Home spray
MFK's marketing cowboys present this as a vibrant yet urban spirit. I dunno guys, but all I get is a traditional approach to Lily-of-the-valley. Kind of soapy and slightly reminding me of home sprays. Jasmin adds a bit of fluffiness, but not enough to take away that sharp cleansing product vibe.

This is closer to grandmother Diorissimo (1956) Eau de Toilette than it should be. MFK's interpretation falls way short of other contemporary Lily-of-the-valley, like Lucky , Cavatina and "Synthetic Jungle | Editions de Parfums Frédéric Malle" . A big miss. Pity.
1 Comment
1
Pricing
8
Bottle
3
Sillage
6
Longevity
8
Scent
Scentwitch

292 Reviews
Scentwitch
Scentwitch
4  
I’m a lady who likes it
I’ve seen the reviews from men who don’t like this perfume and totally understand why.
I think this scent is geared to women. It’s light, fresh, subtle, and I’m not certain most male perfume enthusiasts see that as a benefit for the price tag, and quite frankly neither do I.
That being said, there’s nothing wrong with the scent other than the cost.
It’s a great perfume for a warm day, as it’s uplifting and cool. I wouldn’t buy it, but have enjoyed my sample.
1 Comment
7
Pricing
8
Bottle
7
Sillage
9
Longevity
9.5
Scent
Eldinn

2 Reviews
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Eldinn
Eldinn
3  
Underrated!
Absolutely GREAT fragrance! Smells TOP.
Very fresh at the beginning, but in the drydown you can smell a lot of musk.
I think it's great, but I also understand the rather negative opinions here.
Super summer fragrance, I often wear it for more special occasions such as birthdays or similar.
Projects average, actually lasts quite well.
0 Comments
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Statements

8 short views on the fragrance
RazvanykeRazvanyke 1 year ago
Generic nothing from MFK, overpriced. Smells like nice soap, shower gel vibes. Big flop from LVMH, unfortunately.
0 Comments
FreshKatsuFreshKatsu 11 months ago
8
Bottle
7
Sillage
7
Longevity
8
Scent
I usually find aldehydes too harsh & caustic but this feels inviting & gentle. The lily note is retro but comforting. Blanche but better.
0 Comments
Ineed1936Ineed1936 5 months ago
8
Bottle
7
Sillage
7
Longevity
7
Scent
Instead of 724, try the better Chanel 1957. Its a more nuanced and tell us a story, wich is lacking in 724.
0 Comments
Ka3nKa3n 2 years ago
Identical to 754, LVMH must have cancelled Bergdorf exclusive contract. This is lily of the valley dominant, very soapy and clean scent
0 Comments
VoldageVoldage 7 months ago
8
Bottle
6
Sillage
8
Longevity
7
Scent
Less airy and more complex in character than its obvious brother (Aqua Universalis) both share that effortless classy, clean luminous trail.
0 Comments
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Images

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Related links
Maison Francis Kurkdjian unveils long-awaited creation "724".
The city that never sleeps, always alive and exudes dynamism - the metropolis of New York - inspired the much celebrated perfumer and founder of the brand Maison Francis Kurkdjian to the new unisex fragrance "724".

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