Massimo Dutti Massimo Dutti 1988 Eau de Toilette

Surprising - not a single comment here about "Massimo Dutti" fragrances! Then I will change that :-)

First, to provide some context: "Massimo Dutti," although it sounds Italian, is a company founded in 1985 in Barcelona, Spain, and is now 100% owned by the Spanish Inditex Group (brands include Zara, Bershka) that focuses on the production and distribution of clothing and accessories. The portfolio now also includes several fragrances, such as the men's scent "Massimo Dutti," introduced in 1988, which was initially produced by Myrurgia (under Ramón Monegal Maso) and has been manufactured since 2001 by the industry giant Puig (after the acquisition of Myrurgia by Puig, other brands include Carolina Herrera, Nina Ricci, Paco Rabanne, Comme des Garçons, Jean Paul Gaultier, Prada, etc.).

Puig describes "Massimo Dutti" as "a fresh, natural fragrance, ideal for use during the day." This can certainly be accepted - "Massimo Dutti" is a subtle, unobtrusive, pleasantly friendly citrus scent that retains its citrus character after its fundamentally classic opening with bergamot and lemon plus lavender, and expands it with floral notes of jasmine and lily of the valley, all of which, as mentioned, is not loud or intrusive but very soft, rounded, and harmonious, rounded off with a soft-mossy-woody base. A very nice, completely unexcited, serene scent that gently embraces the wearer.

This applies at least to the current formulation, as I seem to remember that "Massimo Dutti" was considered a powerful-masculine Spanish representative of its anything but quiet genre in its early years. I have not been able to find any information on this, but I will search for vintage versions (that is, at least before 2001, the time of Myrurgia's acquisition by Puig), both for the sake of the fragrance and as a not insignificant chapter in the Monegal history.