Not aromatic in the slightest to my nose- it's creamy, powdery and barely sweet, like oatmeal ever so slightly sweetened with fructose and milk. This isn't childlike- this is fully infantile, and I don't mean that in a negative way at all. Baby porridge and powder, a musky nursery scent which evokes feelings of warmth and safety. Unfortunately the creamy barley notes do make it slightly nauseating when overapplied or sprayed in warm weather.