By no means, it is not a reference to Tom Ford Lost Cherry or "urban" meaning of this phrase.
The title summarises a note which I fell during the whole life of this fragrance but it isn't listed anywhere. This is plum with a hint of cherry. It might be as well Prunus cerasifera with translate to Cherry plum, the tree with is not common in my region, so I can only imagine how it smell.
When I think about a mix of fruit sweetness with leather Cuir reminds me a bit of Gucci Intense Oud. but believe it Cuir is more balanced in my opinion.
The opening is really sweet with dominant notes from plums and cherries but breaks down with a hint of chili. Once it dry downs we got more and more of leather, sometimes wet leather, but not too heavy. For sure it is very easy to wear and as being marketed as unisex, women shouldn't be afraid to test it.
With a great price tag, this is a great starter into the sweet/leather type of fragrances.