Masculine Signature Collection

Althaïr 2023

NicheOnly
24.09.2023 - 08:44 AM
4
4
Pricing
8
Bottle
7
Sillage
8
Longevity
4.5
Scent

Freshly laundered vanilla ice cream

Safe to say this year there has not been anything as overhyped as Althaïr and TLDR: the underlying product does not justify as much as an ounce of this hype.

The red lights are glaring into your nose as soon as you spray it on. Prominent synthetic tones, the first accords I get are sweet & white floral. But perhaps more importantly, I instantly notice that it's not a masculine fragrance. As the scent dries, those that have experience with Marly's women's catalogue might even find this scent to be leaning feminine.

The notes in terms of their blending & quality remind me of 2 fragrances: Silky Woods and Vanille Leather. The new BDK, ignoring the misleading name, actually smells white floral & dark woody with shreds of vanilla; while the Goldfield & Banks scent that came out in 2021 smells like an intense vanilla with some white floral tones and woody undertones.

I cannot figure out what everyone is smelling to justify this 8.7/10 rating across nearly 400 individual reviews. The core scent is of vanilla ice cream & orange blossom with mild praline, or alternatively, vanilla ice cream & laundry detergent. Blend quality is not great - this could easily be a designer scent and you wouldn't know. Sillage is average at around 7/10, review is written around 2 hours after first applying the scent but I am assuming it's in the 8-10 hour range.

At the end of the year, Althaïr and Lovers will be competing for biggest PR bottle darling within the YT/IG fragrance community with both products being complete jokes.
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