Covet Pure Bloom Sarah Jessica Parker 2008

Covet Pure Bloom is the second perfume by Sarah Jessica Parker that I wanted to test. Covet impressed me a lot, setting the bar high. So why not try the "pure bloom"?

Right after application, it starts off very floral, a true onslaught of jasmine. In this case, Pikake. These white flowers are also known as Hawaiian jasmine. They are used in the making of traditional flower leis.

The scent is very sweet and almost cloying. Unfortunately, for me, it also comes across as synthetic and not really pleasant. This impression is further amplified by the tuberose, making the scent quite heavy and floral. This impression hits you like a splash and thankfully fades away soon. For me personally, it's too much pure bloom.

The perfume becomes a bit softer and the fruity notes make their appearance. Watery mandarins and plums emit a slightly aquatic and sweet scent. The fruity touch is actually quite pleasant and not overly sugary, but also a bit lackluster. A milky coconut note gives the fragrance an exotic touch and weakly fades into the base. You will search in vain for any naturalness here. The sillage, which is strong at first, quickly diminishes. Now Pure Bloom is akin to a fruity body lotion. The floral notes keep rearing up until they are completely wilted. I can’t detect sandalwood at any time; musk and amber ultimately give the scent a hint of warmth.

This all plays out over about four hours, after which the EdP can only be perceived as a weak, sweet, and warm whisper that you sniff for on your wrist. Very close to the skin and shy, disappointing for me.

For spring or summer, it's a floral and slightly exotic splash that doesn't last long. I would rather wear it in my leisure time or at the office. For going out, I find it too unremarkable.

I find the name rather misleading, as this perfume has nothing to do with Covet aside from the shape of the bottle. The flowers were very compact, intense, and short-lived. Unfortunately, too sweet and artificial for my taste. Then a few fruits that float around in watery coconut milk, and finally a monotonous, sweet, and weak finish. I only wore the perfume for a day and had to reapply in the evening, only to realize that the scent was getting on my nerves.

Anyone looking for a sweet, fruity, and floral scent with a weak sillage might enjoy Pure Bloom. Since the scent is very close to the skin, it could also be good for women who have scent-sensitive colleagues.

Thanks again to Liebmausdana for the decant. :-)