SJP NYC Pure Crush Sarah Jessica Parker 2011 Eau de Toilette

Mrs. Parker's perfumes are certainly not a blockbuster, but among celebrity fragrances, they are arguably among the more interesting and somewhat refined ones. At least they are not as flat as just "fruityfloral sweet".

Here we have: a top-notch coconut scent. Without stickiness, without overwhelming sweetness, a few white flowers provide a subtle floral nuance that does not disturb but, on the contrary, makes the fragrance a bit "more perfumed". There is a strange roasted note that gives the coconut a certain artificiality, while the coconut itself is rather fresh and unsweetened. The whole thing is embedded in a white creaminess. Pure Crush feels bright and white and friendly and delicious, quite summery, and despite all its lightness, it exudes an surprisingly strong sillage. The longevity is also impressive. Vanilla fortunately takes a back seat for me; Pure Crush is not cloying. It is rather this rich creaminess that makes the fragrance so substantial. Like when you haven't shaken a can of coconut milk well enough, and you first pour out the very liquid coconut milk water, leaving only the solid, white, soft, aromatic coconut cream. Garnished with fresh white flowers - voilà: Pure Crush. In a positive sense, one-dimensional, very "leisure", a bit like being slathered with a rich coconut body lotion, just much more long-lasting.
Summer, here I come!