If we frankly answer the question "what happens that most straight English perfume houses engage in Arabian oud-oriented market?" then we find out many facts. The answer is money not ethics nor prestige. The money itself covers but does like the king's new dress! Oud Alif is the only oud-dominated fragrance by Shay & Blue. It's sweet grassy, chocolate leathery, spicy and patchouli, all within an un-phenolic, un-medicinal oud accord. The final fragrance is sweet chocolaty oud with tinge of sad grey. You may like Pardon by Nasomatto if you like Oud Alif but Pardon has several times more characteristics that this. Not a bad perfume, but forgettable. Average projection, good longevity. 5/10