Absolutely right, but shouldn't we just leave it alone then? For such a relaunch, a market analysis must surely be done. Who is the target audience? I can understand it with Rammstein, but Adlon? The clientele, if there is any, probably uses something else.
#If the Adlon Hotel is supposed to be associated with this, then it's more like a hostel than a 5-star hotel. The animalic notes are surprisingly absent. Sure, it's relatively cheap, but still.
Target audience: M-BMW, used AMG, too loud sports exhaust, gold chains... Definitely not Adlon customers; maybe some who wish they were. But they lack style.
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