East 12th by Ash by Ashley Benson
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5.3 / 10 2 Ratings
A perfume by Ash by Ashley Benson for women and men, released in 2022. The scent is citrusy-floral. Projection and longevity are above-average. It is still in production.
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Main accords


Fragrance Notes

Black cedarBlack cedar Damask roseDamask rose OrangeOrange
5.32 Ratings
7.02 Ratings
Submitted by Thorne94, last update on 19.03.2024.

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1 in-depth fragrance description

4 Reviews
Great Scent! Terrible Value :(
Ok ok, first off I'm a dude and this is definitely on the more feminine end of my collection (though not as much as my Burb for Her. Don't judge). HOWEVER, I'll be damned with how good this smells.

I won't lie, it smells great! It's well rounded and natural. It has great presence but isn't overpowering. Sure it's a bit feminine, like I mentioned prior. But it still has a slight masculine musk that really carries it to the Unisex category imo.

Overall, I'd say this is a pretty sweet scent. It's also pretty florally with a hint of citrus. Of course this is thanks to the damask rose and orange notes. Overall, a great bodied scent profile that I'm nowhere near experienced enough to properly describe (sorry). There's a lack of a synthetic smell which is surprising for a borderline no name in the fragrance world. It's surprisingly natural smelling in the best way possible!

Now, I'll admit I'm a bit of a cheater... You see, I've only experienced this through Scentbird (say what you want about them but I enjoy their service). But that raises a bit of a concern for me. If it weren't for SB, I wouldn't have discovered this fragrance...

Seriously, the marketing for this fragrance is worse than rotten fish. Not many people know about this fragrance and it's quite difficult to find. To my knowledge, you can only get this from Ashley Benson's website or SB. (Same goes for the siblings fragrance "The Eighth" released alongside "East 12th").

Now onto the lowest score in my review, the value. Listen, this isn't some crazy runaway deal that you need to rush out to find. The price structure is $80 for 50ml or $30 for 8ml...
$30 fucking dollars for 8ml??? HUH!? FYI, Scentbird sells their ~8ml vial for around $16 which is MUCH more reasonable.
I also think that $80 for 50ml isn't the greatest either. Sure, there's worse value out there in the fragrance world. But given the lack of reputation and rhetoric of this new line of scents, I think a slightly (and I mean slightly) lower price point would be better fitting (and I mean this only for the 50ml (seriously $30 for 8ml?!?)). Especially because I don't feel very confident in any future releases from Ashley Benson.

Yeah, I kinda feel like this might be a one off stint of fragrances that was only released because she can. But who am I to judge? I'm just a dude reviewing a barley known "feminine" perfume.

I think it's a great scent. I would recommend just buying a sample vial off Scentbird or adding it to your subscription queue. Otherwise, wait for a sale on her official website and get it then. This is one of my favorites in my collection but it's not a must have.


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