Fascent

All perfumes & Information

The French perfume brand Fascent is the result of a business relationship between founders Fanny Fortin Descamps and Edwina Réthoré.

After graduating from business school, Fanny began her career at renowned perfume houses such as Guerlain and Carven, as well as at the composition houses Firmenich and CPL Aromas. She used her industry experience to develop her own brand concept, which eventually became Fascent.

Edwina gained experience with brands in the specialized cosmetics industry such as Nuud and Merci Handy, as well as with fragrance houses Diptyque and Le Labo and within the LVMH Group. With her expertise in business development, brand strategy, and market activation, she joined the Fascent project in its early stages.

While Fanny steers the creative and sensory aspects of the brand, Edwina uses her skills and business acumen to ensure the brand's economic stability.