Flam opens like a literal bouquet of flowers. On skin it dries down into a creamy vanilla while the florals tamp down but never leave. It's a slept on fragrance and it doesn't get the attention it deserves.
Scent Profile
That opening is all petals. Sambac jasmine and tonka are the standouts and both show up on Parfumo and Fragrantica. As the vanilla rises the whole thing turns soft and creamy. The opening leans feminine. Guys who want to wear it can layer it with something that has bite like Boadicea Blue Sapphire or something similar. Worn alone it's a spring and summer fragrance and layered it carries into fall and winter. Performance is average for both longevity and projection. I use 4 to 5 sprays to get there.
Bottle & Atomizer
Typical Memo Paris through and through. The bottle design is decent and the atomizer follows suit.
Final Thoughts
The best parts are that opening burst of flowers and the creamy vanilla it settles into. The feminine lean up top is the one thing guys may want to balance with a layer. As for blind buying, it isn't a safe bet for men unless you know you can pull off florals. That bloom is the first thing you meet. If you already like florals that melt into vanilla the risk drops.
It's a flower shop that turns into a bakery by the end of the day, and for the guys a layer with bite keeps it from getting too sweet on the way out.
