The Riiffs Freeze is marketed as a women's fragrance, but this is absolutely incomprehensible to me personally.
A man can wear it just as well, no ifs and buts.
The scent strongly reminds, as others have confirmed, of classic ice candies: icy, sweet-fresh, cooling. It is precisely this freshness that makes it extremely pleasant and surprisingly different from many standard freshies.
What really blew me away is its longevity. For such a fresh scent, around 10 hours is absolutely not a given. The performance is also decent; it is noticeably present but not annoying to those around.
However, one should not compare it to high-end fragrances like Xerjoff Torino21 - that is a whole different league of freshies.
The Freeze clearly leans towards the cooling direction, but remains significantly simpler, which does not make it worse, just different.
And clearly, the price-performance ratio is absolutely fitting here.