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What We Do Is Secret 2011

A perfume by What We Do Is Secret for men, released in 2011. The scent is fresh-fruity. The production was apparently discontinued.
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Main accords

Fresh
Fruity

Fragrance Notes

BergamotBergamot Birch woodBirch wood JasmineJasmine LeatherLeather NutmegNutmeg PatchouliPatchouli PepperPepper SandalwoodSandalwood
Ratings
Bottle
5.118 Ratings
Submitted by Ronin · last update on 12/20/2021.
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Reviews

1 in-depth fragrance description
Sherapop

1239 Reviews
Sherapop
Sherapop
1  
Paris? Vegas? Whatever.
I have to confess that I am rather disappointed by A Lab on Fire WHAT WE DO IN PARIS IS SECRET, which I have worn now a couple of times. The perfume opens like a dozen different sandalwood-vanilla designer frags. Shockingly banal, actually. It does get better, but the memory of the opening is a tough hurdle to clear. I kept thinking of the slogan of which the name of this perfume appears to be a permutation: "What happens in Vegas stays in Vegas."

I took a look at the house's website, which introduces itself thus: "We are an ingenious niche limited-production fragrance house..." Huh. Not sure that I accept their self-ascribed ingeniousness--certainly not based on this creation, by the usually masterful Dominique Ropion. Even the subtitle of the name of this house, "The Unlikely Company" sounds like a rip-off of The Different Company. I wonder whether this house is like Linari: designer frags made with expensive ingredients for people with squeamish physiology?

In any case, as WHAT WE DO... dries down, the tolu balsam and ambergris become more pronounced, at which point there is quite a bit more depth. The honey adds a nice touch, but never does this perfume approach the brilliance of Ropion's Kenzo JUNGLE L'ELEPHANT. Désolée.
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