WOW! I have to say, this is really a great cherry scent that instantly lifts your mood. The fragrance starts off very fruity, and the cherry is very lively, making it a perfect companion for summer. Right from the first spray, you notice this juicy cherry, which rounds out nicely as the scent develops and is very pleasant. The cherry remains noticeable until the end. The longevity is moderate; you can't expect too much, but for the price, you can't complain-it's top-notch for what it is.