Scentimental
Club 10
USA
Active 8 years ago


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What is the difference between eau de parfum and eau de toilette in Perfumes?
In the perfume industry, marketers needed a way to explain to customers how much actual perfume, or fragrance, was contained in a bottle. Otherwise, how would the customer know if the scent would last? How would they understand whether or not the price was fair? After all, when you buy a bottle of perfume, you are mostly getting a mix of water and ethanol (alcohol)...