Remarkable perfume ads & commercials
10 years ago
The marketing of perfume involves more than just selling an aroma.
"Perfume, in and of itself, is not just an aroma. It is potentially a carrier for the imagination.
Perfume is thick; it is poison and pure desire. It is Eros in prison!"
Serge Lutens
2012/13 campaign by Art Director Fabien Baron, featuring Sean O'Pry.
One of my favourite ads is Habanita’s theme of cigarettes and smoking captured so strikingly beautiful in one monochrome image.
Clearly a commercial must tap into the human psychology and link the brand with a desirable abstract idea, such as passion, femininity or masculinity, to successfully advertise a fragrance.
Yves Satin Laurent by Helmut Newton, 1971
Not surprisingly many perfume advertisements are erotic in nature.
2000 campaign by Creative Director Tom Ford, featuring Sophie Dahl.
I know, this is ice cream, not perfume, but I think it is hot.
What are your favourite perfume ads or commercials?
Edited to restore the images that have been taken down from the web in the meantime.
"Perfume, in and of itself, is not just an aroma. It is potentially a carrier for the imagination.
Perfume is thick; it is poison and pure desire. It is Eros in prison!"
Serge Lutens
2012/13 campaign by Art Director Fabien Baron, featuring Sean O'Pry.
One of my favourite ads is Habanita’s theme of cigarettes and smoking captured so strikingly beautiful in one monochrome image.
Clearly a commercial must tap into the human psychology and link the brand with a desirable abstract idea, such as passion, femininity or masculinity, to successfully advertise a fragrance.
Yves Satin Laurent by Helmut Newton, 1971
Not surprisingly many perfume advertisements are erotic in nature.
2000 campaign by Creative Director Tom Ford, featuring Sophie Dahl.
I know, this is ice cream, not perfume, but I think it is hot.
What are your favourite perfume ads or commercials?
Edited to restore the images that have been taken down from the web in the meantime.
Last edited by MiaTrost on 11.12.2017, 16:45; edited 14 times in total