...In this 2020s, more and more perfumes are made, upto 5k frags every years. How can consumer/audience pick good scents in this mess, or they just follow the brand marketing to rule their sense of nose. People are innocent, their noses are fresh. It's really hard to distinguish good scent from the bad, because they all smell "have a smell" in different state of minds. People do not have enough exp to have a good trip on scent journey. Designers frag is cheapen in quality and idea.Niche is developed in massy to messy. Too many Niche houses are established with no-name perfumers. The frags are in productions like industry computers - just copy and paste. They create a new scent, make a big-inspired introduction/story to allure the marketing, but no soul. Perfumers are no more taking their time as years for a creation. The financial-orient seems to rule all the frag games. The restrictions from IFRA destroyed the freedom of Perfumers. Frederic Malle editions was established in 2000 to against the developing of mainstream frag, to hold the OG value of perfumery. Let's see now in 2023, after 23 years Frederic Malle seems to lost their fate, and become mainstream-ism right in their play-round. The reformulations happened more frequently in these years, make their creations losing their OG soul. Now, they are just living on the old fame of the past. The rising of vintage communities - Due to the fact that mainstream and niche are in the chaos, people keep their interest in great scent in the past. Thanks to the internet, Youtuber/website are sharing more and more about the hidden vintage frags that are crazy great in terms of perfume. Thanks to the auction/flea-market from a local European/Japan, people can find a treasure/ gold in their heart. I found that many creations today are greatly inspired by the vintages, put a modern mind in, but it still lacks something...Something maybe....- A good designer - Chanel Coco, Karl Lagerfeld, Frederic Malle... are great designers. They know exactly what to create and fit their brand style in every periods.- A talented perfumer - Of Course- and quality ingredients with less-restrictions from mother-rules Maybe things change in the future...and another golden era of perfumery will shine...again.