10/17/2014

GothicHeart
85 Reviews

GothicHeart
Very helpful Review
6
Always blue but never moody...
An evocative music is playing in the background. A woman's hand with blood red nails, is slowly coming down a man's chest, caressing prepensely his jeans shirt. She wantonly opens one of its buttons, clearly showing what her intentions are, and then moves to the next one. Before unbuttoning it too, the man's hand falls abruptly on hers, stopping it. A gruff male voice says: "Denim. For the man who doesn't have to try too hard..."
It's 1976. I'm sitting mesmerised in front of the TV, trying to decipher in my juvenile mind what this commercial is about. Words like sex and lust mean nothing to me, and girls are just for scaring them, or chasing them down to empty a glass of water on their heads.
It's 1982. Girls now mean a lot more than they used to, and I know what sex is and what the commercial was talking about. Theoretically at least. One of my uncles, a not handsome but charming as hell man, has the frozen glass bottle, which some years ago took my breath away, in his bathroom. Without thinking twice, I pour a good deal on my hands and splash it on my face. And I'm mesmerised again. My cheeks become red with excitement. This is the real thing! This is... sex! Or at least how sex must smell like. I exit the bathroom and wait for a while, trying to come up with an excuse for the way I smell. In less than 5 seconds, my uncle raises his head from 5 metres away and with a broad smile on his face he asks "Do you like it?"...
It's 2014. Nearly 40 years after it hit the ground running, Denim is still the smell of my night-time fantasies, and it evokes the same excitement which I felt when I was trying to understand what was it that a man didn't have to try too hard about back in 1976. I don't know of any other product, perfume or not, that goes on with the same slogan for 40 years, which means that the bloody thing works. And how could it be any different? This is one of the most honest and downright fragrances I know, if it doesn't top them all. It's raw, it's unpretentious, it's easygoing, it's as masculine as they come. It's Denim. Simple as that...
It's 1976. I'm sitting mesmerised in front of the TV, trying to decipher in my juvenile mind what this commercial is about. Words like sex and lust mean nothing to me, and girls are just for scaring them, or chasing them down to empty a glass of water on their heads.
It's 1982. Girls now mean a lot more than they used to, and I know what sex is and what the commercial was talking about. Theoretically at least. One of my uncles, a not handsome but charming as hell man, has the frozen glass bottle, which some years ago took my breath away, in his bathroom. Without thinking twice, I pour a good deal on my hands and splash it on my face. And I'm mesmerised again. My cheeks become red with excitement. This is the real thing! This is... sex! Or at least how sex must smell like. I exit the bathroom and wait for a while, trying to come up with an excuse for the way I smell. In less than 5 seconds, my uncle raises his head from 5 metres away and with a broad smile on his face he asks "Do you like it?"...
It's 2014. Nearly 40 years after it hit the ground running, Denim is still the smell of my night-time fantasies, and it evokes the same excitement which I felt when I was trying to understand what was it that a man didn't have to try too hard about back in 1976. I don't know of any other product, perfume or not, that goes on with the same slogan for 40 years, which means that the bloody thing works. And how could it be any different? This is one of the most honest and downright fragrances I know, if it doesn't top them all. It's raw, it's unpretentious, it's easygoing, it's as masculine as they come. It's Denim. Simple as that...
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