2
Very helpful Review
Kitsch chypre
The first time I smelled this was at an Osmothèque conference on 100 years of chypre. Rush was chosen and presented by Christophe Laudamiel as one of the iconic chypres. At the time I hated it. What the hell is this weird plastic thing?
Now I understand it. If Mitsouko is Ingres’ Grande Odalisque, then Rush is Martial Raysse’s Made in Japan version of it. It's deliberately kitsch, blatantly synthetic, plasticky, shouty, industrial. Just as Martial Raysse said, beauty is bad taste, and bad taste is the dream of an over-desired beauty. Seen in this way, Gucci Rush fits perfectly into the pop art aesthetic. No need to be so serious all the time. Sometimes we just need a bit cheap trashy fun.
Now I understand it. If Mitsouko is Ingres’ Grande Odalisque, then Rush is Martial Raysse’s Made in Japan version of it. It's deliberately kitsch, blatantly synthetic, plasticky, shouty, industrial. Just as Martial Raysse said, beauty is bad taste, and bad taste is the dream of an over-desired beauty. Seen in this way, Gucci Rush fits perfectly into the pop art aesthetic. No need to be so serious all the time. Sometimes we just need a bit cheap trashy fun.
Lgsoltek
