Bottle Design:
Tom Ford

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Rush Gucci 1999

7.3 / 10 586 Ratings

A perfume by Gucci for women, released in 1999. The scent is floral-sweet. The longevity is above-average. It is being marketed by Coty.
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Main accords

Floral

Sweet

Fruity

Spicy

Synthetic

Fragrance Pyramid

Top Notes

Peach

Freesia

Gardenia

Heart Notes

Coriander

Jasmine

Rose

Base Notes

Patchouli

Vanilla

Vetiver

Perfumer

Michel Almairac

Videos

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Ratings

Scent

7.3586 Ratings

Longevity

8.0455 Ratings

Sillage

7.7423 Ratings

Bottle

5.2454 Ratings

Value for money

7.6177 Ratings

Submitted by DonVanVliet, last update on 11/14/2025.

Interesting Facts

The fragrance was awarded the "Fragrance of the Year – Women's Prestige" prize by the Fragrance Foundation in 2000.

Smells similar

What the fragrance is similar to

X for Women

An'na

Bruno Banani Woman Eau de Toilette

Rasha Perfume Oil

05 L'Eau de Circé

Scandal

Reviews

56 in-depth fragrance descriptions

07/27/2012

Littlered
12 Reviews

Littlered

Very helpful Review 6

Hot and bothered

I am hopelessly in lust with Gucci Rush. It really stands apart from other fragrances. It is not trying to be something else.
The sweet, fruity candy powder and flowers melt together, and pack the first punch. Then they effortlessly give way to the hazy patchouli to create a sugary, spicy drydown.
It is totally carnal and provocative - no soft innocence here. Spicy, sensual, hot and ready, daring, unique, in-your-face, unapologetic.
You will either be completely, utterly taken...or not. It is worth finding out!

07/15/2012

jtd
484 Reviews

jtd

Very helpful Review 6

Meandering anthropomorphizing of a perfume. Great perfume, though.

There’s nothing I can add to the comments I’ve read about how this smells. Hairspray, lactones, patchouli, non-existent flowers, bubblegum, poppers. All true.

It’s the feeling, though. There’s not even an attempt to tether this thing to anything actually botanical. Natural and chemical are words I tend not to use, because what do they mean? Nature, as we use it discussing the environment, has no meaning whatsoever when you look at it. And what matter isn’t chemical? That said, Rush’s value is that it is unnatural and chemical. And altogether unapologetic. And all the better for it.

If this is a signature scent, I pity the people close to the wearer. This is definitively an occasional scent. It is loud, cruisy, intolerant and laughs incessantly. This is the Dionysus of perfume. It’s also monotonous, not in the sense of humdrum, but of hitting one note, and one note only, endlessly. There is very little evolution in time with this one, but why should it be otherwise? Who wants a party to end? All credit to Tania Sanchez for describing this as both large-scale outdoor art and intended for a night out. That’s the best characterization I can imagine for this baby. Ultimately, though, the night-on–the-town analogy gives with one hand and takes with the other. Yes, Rush is the life of the party. Absolutely. We’re all drawn to her when she arrives. But she’s also the sitter. The last one at the party, dancing drink-in-hand by herself while everyone else has left.

Wonderful.

10/15/2023

7Scent 8Longevity 10Sillage

MrsGuerlain
551 Reviews

MrsGuerlain

Helpful Review 6

Way too much in just the right amount

First encounter: my nose was blown to pieces, not knowing what was up, down or day of the week. A screaming freesia and peach combo smashed into my face and for a few minutes I was unable to smell anything else. But the bulldozer patchouli made me smell again - only just patchouli. A very close friend had given me this as a gift, no specific occasion, and I sprayed it to show that I appreciated the thought. There was no way I could regret it. I had to wear it off. I smiled and said thanks.
For a long time it stood in the closet. Occasionally, I grabbed it to make sure that it was the same experience, and for a long time it was. But then something changed…
One summer day I sat next to a friend and noticed a lovely smell. I had to ask and she told me it was Gucci Rush. I was confused. What was happening? Later when I came back home I tried it again. And it was great. Still overwhelming and hefty but also nice and romantic (?)
I do not know what has happened but today I like Rush, even though I do not wear it often. I will describe the scent as ‘fun’. And it is great to have fun sometimes.
95/365

06/05/2020

7.5Scent 9Longevity 9Sillage

Lgsoltek
8 Reviews

Lgsoltek

Very helpful Review 4

Kitsch chypre

The first time I smelled this was at an Osmothèque conference on 100 years of chypre. Rush was chosen and presented by Christophe Laudamiel as one of the iconic chypres. At the time I hated it. What the hell is this weird plastic thing?
Now I understand it. If Mitsouko is Ingres’ Grande Odalisque, then Rush is Martial Raysse’s Made in Japan version of it. It's deliberately kitsch, blatantly synthetic, plasticky, shouty, industrial. Just as Martial Raysse said, beauty is bad taste, and bad taste is the dream of an over-desired beauty. Seen in this way, Gucci Rush fits perfectly into the pop art aesthetic. No need to be so serious all the time. Sometimes we just need a bit cheap trashy fun.

01/09/2012

1Scent

PBullFriend
310 Reviews

PBullFriend

Helpful Review 4

fruity vomit

Certain perfumes bring a mental image to mind. The image Rush brings to my mind: a pale 20-ish woman with greasy dark hair curled away from her face (Farrah Fawcett-style), smelling of cigarette smoke and vomited fruity drinks, wearing jeans she has to lie down to zip, talking too loudly in the parking lot of a dance club because she's drunk and can't tell how loud she is. If I had to work next to someone who wore this, I'd consider paying them to wear something else. When I have a sample of a fragrance, I always try it at least twice on different days, but I couldn't bear a second try on this one. (050609)

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