Oud for Greatness Initio 2018

Can't understand the hype on this fragrance. It really smells a bit like BR540, but much heavier. I honestly can't identify any oud. A very hot day, you get in your stuffy car, maoam and lollipops melted in the center console, you can't open a door. S & H are very good, but that doesn't justify the price. There are enough fragrances in the category that are better and cheaper.