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Legends never die
Once upon a time there was a little girl named Heidemarie Jiline Sander who was born on a cold November day in 1943 in Hedwigenkoog at the North Sea. No one suspected that this cute, delicate blonde creature would one day turn the fashion world upside down.
Even as a toddler she had a great affinity for trousers, mind you, at a time when girls wore "obligatory" dresses. Aesthetics played an increasingly important role in her life. After starting her career at various fashion magazines, someone noticed that during photo shoots she explained to manufacturers how she imagined the clothes to be so that she could have them photographed more easily for magazines. The fibre company Trevira then asked if she would like to design a collection. This was the beginning of her career as a fashion designer. She soon became self-employed and in 1968 opened her now legendary fashion boutique in Hamburg's Milky Way. She was extremely creative, precise, changed structures, experimented with high-tech fabrics that did not crease, did not scratch, were lighter. In 1975 the first Jil Sander show was held in Paris. The cool parts defined a new "clean chic" line, irritated the audience, but were cheered by many at the same time. Innovation does not usually happen overnight. The architectural aesthetics of Jil Sander were simply many years ahead of their time.In 1976, they made their international breakthrough with the so-called onion look, which consisted of many individual parts that could be combined with each other and was made of high-quality materials.
Three years later, Jil Sander expanded its product range with Lancaster, adding the fragrance and care line Jil Sander Woman Pure. This was followed by several fragrances that made perfume history and found many lovers, such as Sun, No. 4 but also Bad & Beauty.
Bath & Beauty was actually a series that included Cream Bath, Shower Balm, Beauty Soap and Body Milk. None of these I bought or tested at that time. I was much too young, I didn't feel addressed by her delicate blonde portrait in the advertisement, nor did I belong to your target group of wealthy women, confident and in the middle of life, often on business. But at some point I got to know and love Sun, Scent 79, Sensations, Jil and Style. The world of Jil Sander seemed interesting to me and I blindly bought a vintage bottle of Bath & Beauty Eau de Toilette last year.
A picture says more than a thousand words, and so does a fragrance. All the descriptions, the scents only vaguely conveyed to me what would await me. Because for me this fragrance is a study of No. 4, which was launched years later, or rather a much lighter, more playful version. The two "sisters" are not twins but where - although absolutely present - a bath & beauty foaming purity and bathing fun comes into play, No. 4 is a self-confident woman in a trouser suit. In the prelude, Jil Sander makes the aldehydes dance, which makes Bath & Beauty appear androgynous at the first moment. I can see ginger (not listed) afterwards, coriander, moderate honey, some tart and pleasant flowers "sweetened" by Ylang-Ylang, tamed by Iris. B&B is not a classic clean scent, but a freshly bathed feeling envelops me, which lasts for hours.
Discreetly I usually define completely different fragrances, but there is something reserved about Bath & Beauty. I often take a few sprays if I just want to perfume myself. It's strong, not in the sense of sillage, rather the fragrance has a certain attitude. Feminine doesn't always have to be sexy, after all. Radiance, character and appearance make up much more of our femininity. A self-confident, independent, modern woman can, or rather could, perfectly stage Bad & Beauty. And vice versa. This will also be the reason why many of Jil Sander's clients still long for this aura today.
But as Confucius said 500 years before Christ in a completely different context already very aptly: "Shining days. Do not cry that they pass. Smile that they have been".
(References: World - Iconist: "Fashion does not have the same status as before"// Wikipedia - Jil Sander // BR Television - "My Life" // Exhibition "Present" - Frankfurt)
Even as a toddler she had a great affinity for trousers, mind you, at a time when girls wore "obligatory" dresses. Aesthetics played an increasingly important role in her life. After starting her career at various fashion magazines, someone noticed that during photo shoots she explained to manufacturers how she imagined the clothes to be so that she could have them photographed more easily for magazines. The fibre company Trevira then asked if she would like to design a collection. This was the beginning of her career as a fashion designer. She soon became self-employed and in 1968 opened her now legendary fashion boutique in Hamburg's Milky Way. She was extremely creative, precise, changed structures, experimented with high-tech fabrics that did not crease, did not scratch, were lighter. In 1975 the first Jil Sander show was held in Paris. The cool parts defined a new "clean chic" line, irritated the audience, but were cheered by many at the same time. Innovation does not usually happen overnight. The architectural aesthetics of Jil Sander were simply many years ahead of their time.In 1976, they made their international breakthrough with the so-called onion look, which consisted of many individual parts that could be combined with each other and was made of high-quality materials.
Three years later, Jil Sander expanded its product range with Lancaster, adding the fragrance and care line Jil Sander Woman Pure. This was followed by several fragrances that made perfume history and found many lovers, such as Sun, No. 4 but also Bad & Beauty.
Bath & Beauty was actually a series that included Cream Bath, Shower Balm, Beauty Soap and Body Milk. None of these I bought or tested at that time. I was much too young, I didn't feel addressed by her delicate blonde portrait in the advertisement, nor did I belong to your target group of wealthy women, confident and in the middle of life, often on business. But at some point I got to know and love Sun, Scent 79, Sensations, Jil and Style. The world of Jil Sander seemed interesting to me and I blindly bought a vintage bottle of Bath & Beauty Eau de Toilette last year.
A picture says more than a thousand words, and so does a fragrance. All the descriptions, the scents only vaguely conveyed to me what would await me. Because for me this fragrance is a study of No. 4, which was launched years later, or rather a much lighter, more playful version. The two "sisters" are not twins but where - although absolutely present - a bath & beauty foaming purity and bathing fun comes into play, No. 4 is a self-confident woman in a trouser suit. In the prelude, Jil Sander makes the aldehydes dance, which makes Bath & Beauty appear androgynous at the first moment. I can see ginger (not listed) afterwards, coriander, moderate honey, some tart and pleasant flowers "sweetened" by Ylang-Ylang, tamed by Iris. B&B is not a classic clean scent, but a freshly bathed feeling envelops me, which lasts for hours.
Discreetly I usually define completely different fragrances, but there is something reserved about Bath & Beauty. I often take a few sprays if I just want to perfume myself. It's strong, not in the sense of sillage, rather the fragrance has a certain attitude. Feminine doesn't always have to be sexy, after all. Radiance, character and appearance make up much more of our femininity. A self-confident, independent, modern woman can, or rather could, perfectly stage Bad & Beauty. And vice versa. This will also be the reason why many of Jil Sander's clients still long for this aura today.
But as Confucius said 500 years before Christ in a completely different context already very aptly: "Shining days. Do not cry that they pass. Smile that they have been".
(References: World - Iconist: "Fashion does not have the same status as before"// Wikipedia - Jil Sander // BR Television - "My Life" // Exhibition "Present" - Frankfurt)
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