Wood Sage & Sea Salt Jo Malone 2014 Cologne

First of all: I think Jo Malone fragrances always smell pleasant and good. You get what it says on the tin in good to very good quality and I think the bottles are actually quite chic.

Personally, however, I have found that you can more or less forget about the beautiful fragrances because almost all Jo Malone fragrances have the absolute worst shelf life that money can buy.

I see people here getting upset about the longevity of Tom Ford summer fragrances that (for admittedly ridiculous prices) only last for a few hours.

Jo Malone and this fragrance take it to a new level. The longevity (at least for me) is just under an hour. I have a perfume that costs over 100 euros and doesn't even last an hour. Well hallelujah.

Does Wood Sage & Sea Salt smell good? Absolutely. It's one of the best summer fragrances I know. Unfortunately, nobody really notices it apart from me because (I have to repeat myself) IT IS NO LONGER THERE AFTER NOT EVEN ONE HOUR.

The fragrance is placed in Douglas stores like a mouse trap.
Unknowing customers read the name and are interested. WOW, a dreamy, soft and unique aquat. You can't go wrong with that!

The bait snaps shut.

The shelf life was just enough to get you to the checkout. Once home, you gradually realize why all my friends haven't already bought this fragrance.

Well, I can't smell anything anymore. Maybe my nose is closed. Maybe I just need to spray more. Maybe it's just me who doesn't notice it anymore. Maybe I need to try it out in the warm weather.
Maybe Douglas could have added a consumer warning. Maybe I should have checked online. Maybe I'm being too harsh. Maybe I'm just crying after my 140 euros. Maybe many people don't care and buy it anyway. You never know.

In a nutshell: Great fragrance, but I personally can't justify such a poor performance beyond 100 euros.